How to Market Your Home Improvement Business

Marketing is just a fancy word for getting the word out about your business. As a home improvement expert, many people need your services. But first, you must reach those people to tell them about your business and available services. Marketing provides strategies that help you reach an audience of individuals who may very well put your home improvement business on the map.


Prove your worth before asking people to pay for your services. Volunteer or deeply discounted work may not sound like your idea of fun, but it can benefit you threefold in the future. Schedule a couple of free or heavily discounted projects with local organizations and non-profits. This will certainly boost your credibility and reputation and provide a starting point for your portfolio.


Almost 97% of consumers locate new businesses, products, and services online. Your website is the heart of your digital business. Customers visit your website to learn more about your business and services and decide if you have what they need. Create an informative website complete with contact information, references, and reviews, and a ‘Request a Quote’ button.

Hand Out Promotional Items

Business cards are so 10 years ago. People toss them before even giving them a glance. What they don’t toss is promotional products like ink pens, mugs, t-shirts, and other goodies bearing your handyman company’s name. Promotional product pricing varies, but you can start with a small quantity and advance as you gain new leads and clients. People remember companies that give them something for nothing, especially when it is so useful.


Brochures and direct mail is another fantastic opportunity to build your leads and customer base. Mail brochures to customers in the local area. Include an enticing offer ( a nice discount or other promotion works great) and information that urges the reader to learn more about your company or otherwise take appropriate action. DIY brochure creation is possible or you can find digital experts to take care of this need for you.

Word of Mouth

Word of mouth will always be one of the cheapest, best ways to secure new clients for your business. Tell everyone you know about your new business. Get them excited about what you do. Ask friends and family to spread the word whenever they can. When you develop a good name and a reputation around time, it is much easier to become a name people trust.

Social Media

Create social media pages for your business. Build your audience by taking advantage of social media tools designed for marketing, but do not stop there. Ask friends and family to follow your pages and share information as often as possible. Post regular information for customers and make sure that it is something they’d want to share with other people. Facebook is the leading social media site, but there are many other choices like Instagram, YouTube, and Twitter that can help you grow your online presence. A strong social media presence can take your business to the next level.

Marketing your home improvement business helps secure business and future success. With the above ideas, you’ll quickly spread the word about your services and build the customer base that you want and need. Of course, this list includes only some of the ideas for marketing. You’ll find tons of other ways to introduce your company to the world -and keep it fresh in their minds. However, these strategies are among some of the best that companies have successfully used to build their business.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.