How to Make Sure That Your Next Exhibition Stand Is a Success

The event and exhibition market size is growing exponentially. It is expected to reach a whopping USD 50 billion by 2025. But the growing market does not ensure that your stand will succeed. The exhibition landscape has been continuously changing. It has changed from dull stands to designed ones and from traditional to digital ones. Regardless of how the landscape has evolved over the years, the core has always remained the same.

It is evident that everyone still wants to attract more and more attendees to their stand. But to get this job done, it is necessary to adapt to the changing needs and requirements. Hence, we have enlisted some crucial tips to ensure that your next exhibition stand is successful.

6 Tips to Make Your Exhibition Stand a Success

The tips mentioned below provide a road map that can define your stand’s success. But the result still depends on how well you adapt them into your stand.

1. Define a Strategy

The first thing, of course, is to define a budget. Without an appropriate budget range, planning anything will go in vain. But once you are done with that, go ahead with planning the design of your stand. Traditional stand designs are long gone; the world is becoming more digital.

You can use technology to make your exhibition stall stand out from the rest. The best way to go with it is by using technologies such as Augmented Reality (AR)/Virtual Reality (VR). For instance, you can use VR to allow your attendees to virtually test your products or services. 

You can also include interactive touchscreen kiosks on your stands to engage visitors. Exhibition design service providers like Classic Exhibits can help you build a custom stand based on your preferences and requirements.

2. Research About Your Competitors

Research is always the root of effective planning. Use proven competitor analysis methodologies to learn more and more about your rivals. Take a look at recent surveys, market trends, and even some past strategies used by your competitors. You can plan something out of the box to stand out from the rest if you know your competitors’ planning. This will ensure that your attendees remember your brand’s name for the long term.

3. Leverage Pre-event marketing

The exhibition does not begin when visitors come; it starts way earlier than that. It is essential to spread the word about your thoughts, ideas, and product in the exhibition. You can use digital marketing services to spread the word.

Once you reach a wider audience, you get the opportunity to persuade and bring them to your stand, ensuring its success. You can create some engaging content and post them across social media platforms. This will help you let your network know everything about your next exhibition.

4. Gamify Your Exhibition Stand

Gamification helps increase the interactivity of your exhibition. It will allow you to convert attendees to active participants and attract more traffic. As you would know, attracting traffic can directly impact the success of your stand. According to a recent report, around 81% of trade show attendees have buying authority. Hence, attracting more visitors means attracting more returning and potential clients.

There are many ways to gamify your event. For instance, you can dedicate a corner to Foosball or video games. Or, you can use smartphone apps for trivia or quizzes or buy a commercial app just for your specific needs (if you have the budget).

5. Give Away Freebies

Freebies are a great way to stick longer in the minds of attendees. You can also print your brand’s name and logo on the freebies for promotional purposes. On top of it, you can also include a contact reference if they want to connect in the future. Depending on your budget, you can offer freebies such as pens, cups, or notebooks.

6. Follow Up on visitors

There’s always a huge opportunity to find fresh prospects at exhibitions. Hence, following up after the event is as crucial as asking them to visit your stand. The sad thing is that only a few exhibitors follow up on their visitors despite the importance. But that’s exactly where your opportunity lies. If you follow up on your attendees, it shows that you care about their inputs. It will improve your brand’s image in their minds and help you improve for future events.

Following the enlisted tips will help you get a competitive edge. Always remember that you need to make your impressions long-lasting. If your customer will remember you for at least months, if not years, to come, your exhibition stand is a success.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.