How to Keep Your Business Afloat in a Pandemic When It’s Christmas


The pandemic has bankrupted businesses across sectors, and many companies that survived are hanging on precariously. While nothing is more important than society’s collective health, business keeps supply chains stocked and people employed. 

Having the right app to facilitate Christmas shopping can be a significant boon for your business. If your company is struggling now, here are some tips that can help.

Improve Your Mobile App

Ecommerce has been supplanting brick-and-mortar stores for years, and the pandemic only accelerated that transition. If your business doesn’t have one already, look for an application development company that can get your app made quicker and with as few iterations as possible.

The partner you select should be a lean group composed of engineers and designers rather than middle-managers. This way, you get a quicker turnaround time and the money you spend only goes towards the people building the app.

The app’s features, design, and functionality will address the company’s core needs since developers go through a thorough onboarding process where they get to know and understand their clients. After product launch, they’ll stick with you to monitor for Quality Assurance and ensure continuous product and market alignment. 

Customers need a clear and compelling way to buy your products and engage your brand now that they’re spending more time at home. Whether you’re a start-up or medium-level business,having a sophisticated mobile app during Christmas is essential.

Pivot Your Product

Some businesses have adjusted what they sell to meet new consumer demands. You’re unlikely to transform your business, nor is doing so wise. But you could adopt a new approach to selling a similar product.

For example, some restaurants began selling food as groceries once the government restricted indoor seating. Nobody suggests that a business should change industries. However, taking a new approach to selling existing stock can be an effective way to grow sales. It could make perfect stocking stuffers.

Plan Carefully How Customers Receive Your Product

Consumers are understandably reluctant to walk inside physical stores right now. In the absence of the usual purchasing process, your business needs to communicate a safe and straightforward way for them to buy your products.

Let customers know that you’re changing to mail orders only if you’re switching to online sales. If you’re keeping your storefront open, describe how your hours and policies are changing in foolproof terms that anyone can immediately understand.

Any confusion about making a purchase is liable to frustrate consumers or result in a cancelled sale. Take real care when planning alternative ways to make purchases and communicate these plans to your consumer base. 

While businesses have undoubtedly suffered because of the pandemic, large swathes of consumers are eager to make purchases this Christmas season. To help keep your business afloat, partner with an application development company to build you a proper mobile app, pivot what you’re selling, and clearly outline any policy changes to your consumer base.

Anzhela Sychyk

Anzhela is a seasoned business journalist with a keen eye for spotting industry trends and a knack for explaining complex financial concepts in a clear and accessible way. With over 15 years of experience covering the world of finance and economics, Anzhela has established herself as a respected authority on all things business.