How to Grow Your Business Through Ringless Voicemails

Since their invention by Stratics Networks in the 1990s, Ringless Voicemail Drops (RVM) have grown steadily in popularity, and users are finding more and more effective ways to utilize the technology. It was adapted to mobile lines in 2013, and more recently, Ringless Voicemail Drops have been adapted to work for landlines. There are many ways that this technology can help businesses reach customers. Here is a breakdown of what ringless voicemails are and ways you can benefit from them. 

What is a Ringless Voicemail Drop and how does it work?

A ringless voicemail is a voicemail that is unobtrusively “dropped” or inserted in a voicemail box or server without contacting the subscriber directly and without disturbing them. No direct, traditional call is made, and there is no chance the subscriber will be charged anything. By allowing a server to insert a voicemail directly into a subscriber’s voicemail box, voicemail drops have basically pioneered non-intrusive voicemail messaging. Currently, there are 300 million landlines and 80 percent of all mobile lines in North America that are compatible with RVM. 

What are some uses of RVM technology?

Simply stated, ringless voicemail technology can be used whenever there is a need to impart or share valuable, non-emergency information with another party without a potentially annoying phone call disturbing them. In any scenario where getting out important information to a large number of people at the same time, RVM is the perfect technology. The voicemail message is quietly placed in a recipient’s mailbox for them to retrieve at their convenience. 

Advantages of Ringless Voicemail Drops

There are significant advantages to using RVM, one of which is that everyone who receives the message will receive the same information verbatim, leaving less chance of confusion. Ringless voicemail technology has become most popular in business development and marketing arenas as it generates few complaints from customers and has proven to be highly effective. One company cites an 85 to 96 percent listen to rate to marketing messages left with RVM. Another company paid five dollars per sales lead for a list that only 6 out of 10 contacts could actually be reached. However, RVM, with a cost of around 2 cents per lead, engaged the same number of contacts, making the voicemail drops very cost effective. Ringless voicemail is more personal and customized messages can be created for specifically targeted groups.

What type of industries can benefit from RVM?

Initially, businesses such as financial institutions, and debt collectors were the primary users of the technology. However, many more industries are now discovering the value of RVM including hospitality, medical professionals, real estate agencies, car dealerships, or any other company looking to grow its business by incorporating ringless voicemail into its marketing strategy. Schools, hospitals, and churches are also beginning to use RVM to get valuable information out to their organizations.

How much do Ringless Voicemail drops cost?

RVM pricing is typically volume-based, meaning, the more you buy, the less the cost. Prices can range from 2 or 3 cents per drop up to 10 or 20 cents, depending on the quantity purchased. Different providers have different pricing options and promotions, including unlimited drops for a flat fee. Considering the cost of purchasing sales leads, the price of RVM is very competitive and is often used as part of an overall marketing campaign.

Legality and compliance

Ringless Voicemail Drops are legal, but it is of paramount importance that the technology is used properly and responsibly at all times. RVM is not regulated in the same manner as calling methods such as robocalls, however, it must be scrubbed against the National Do Not Call (NDNC) List, which allows individuals to opt-out of receiving future messages and the caller must identify themselves when dropping a voicemail. 

Although there are currently no direct laws regulating RVM, the key to maintaining good standing with any regulatory agency is responsible for the use of the technology.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.