How to Find Your Target Market While Selling Online

Finding your market for your online business can feel like a daunting process. However, it does not have to be too challenging. There are ways that you can identify who your intended audience is. After you have found your target market, it is easier to begin effective marketing strategies that convert.


Utilize Social Media


Social media is an often overlooked tool. Business owners will sometimes create social media profiles for their business, but then let the profile sit there. They don’t post on the platform, check their stats, and see who interacts with their pages. Do not miss out on this potential gold mine of information that can be helpful for identifying your target market. Social media platforms allow business owners to send out posts and then view what type of people they are reaching. This is more advanced if you specifically have a business social media profile versus a regular profile. You will have access to insights and demographics to show who is expressing interest in your posts, products, or services.


Check Out Your Competition


You probably have heard that it is not good to compare yourself to others. However, when it comes to business practices, business owners can learn a lot by studying the competition. Check out the competition that is in the same or similar field as you. From there, you can see who interacts with this business and what type of people gravitate towards that particular product or service. That target market may just work out for your business as well, especially if products and services are similar. Use the competition as a means of inspiration. Looking to your competition can also provide you a unique basis for your marketing plan, especially social media marketing. This is because you can see what goes over well with their audience and what does not.


Online Marketplaces


Niche specific online marketplaces can help business owners with honing in on their target market without them having to go looking for them. This is because a niche specific website is going to automatically draw in the type of audience that you are looking for. People who are already searching for your product may come across the website and will be able to find just what it is they are looking for. This provides business owners with a unique solution without having to go through the process of identifying their target market on their own.




One of the most important aspects of business ownership, which is also often overlooked, is networking. Networking with people, especially other business owners, in your field can be vital to helping grow your business and identifying your target market. Going to networking events or attending social gatherings can help you discuss with likeminded people who have the same goals. They may speak with you on what has worked for them, the audience that has been most receptive to their ideas, and in what times they needed to pivot. This can help to learn from others’ mistakes and create a plan of your own.


Join Business Groups


Facebook has offered the option of “groups”, which allow people to come together. This helps with networking, idea generation, and growing your audience. There are many different types of groups within Facebook that you may find to be helpful, many of which may provide you with resources on how to grow your business and find your target market. Speaking with others in these groups or asking questions within the group can help you identify what type of audience you may be looking for when it comes to your business.


Running a business is hard work and finding your target market may feel overwhelming at first. However, utilizing these tips can help you to find your intended audience. After you have found which audience is best for you and your business, you can then get on the path to better marketing.



Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.