How to Develop Your Business IT Strategy

These days there are more similarities between small and large businesses than one would think. Planning, operating, and marketing are three tasks that have to be done in order to experience success. Included in this list of must-do activities happens to be the process of developing a business IT strategy, which is helpful no matter what size business you are running. IT plays a role in how your operations are conducted on a daily basis, despite whether you sell products or services.

It is necessary to incorporate this technology into your customer service, sales, and marketing objectives. Tailoring the right strategy can save business owners both time and money that can be better used for other things. The IT strategy itself serves as a sort of outline that takes current activities, such as taking orders into consideration. This is also a strategy that needs to be forward-thinking and sets goals for growth and expansion.

According to Tech Target, the more comprehensive this strategy is the better business owners can prepare and allocate resources. A written strategy plan actually lays out what a business is going to invest in as it relates to technology. This includes things like hardware, software, and even subject matter expertise in these areas. In some cases, these allocated resources will be dedicated to training staff to use technology in daily tasks and in a targeted way to grow the business, as well.

Here are some useful tips for developing an IT strategy for business:

Defining the Business Vision

One of the first steps to developing a thorough IT strategy for your business involves defining exactly what the vision is. Small Business Chron encourages business owners to evaluate their current and future needs in this process. This takes research, development, manufacturing, and general sales into consideration. It makes sense to invest in technology when your market vision is clearly defined.

Aligning with Goals

Once the vision of the business is defined it is necessary to align this with overall goals. Shops wanting to expand to larger locations will require marketing campaigns. This is one type of IT investment that has to be prepared for through aligning objectives. You may start off with needing new mobile devices and expand to advanced laptops for employees. These are purchases that can be foreseen with strategies.

Setting Your Budget

Another way that different sized businesses are similar is their desire to reduce costs in effective ways. A critical part of any IT strategy for business is to set your budget in a realistic way. There will likely be high dollar items, such as computers, data warehousing, and support services. Thinking about ways to control your budget is helpful, which may include eliminating some things and purchasing others cheaply.

Creating a List of Requirements

It doesn’t matter whether you are selling accounting services or athletic wear. There are some types of technology that work to steer business by attracting customers. These would be considered critical to your operations. Creating a list of IT areas that need your financial resources will help you to determine which areas are unnecessary. This may allow for better marketing by increasing allocations for this work.

Analyzing Potential IT Investments

Before you finalize which areas of technology are necessary to operate your business, it is a good idea to analyze potential investments from your list. This may take things like dollar amounts for upgrading current systems or purchasing new devices. Your analysis should weigh the pros and cons and take things like additional costs into consideration. The goal is to use IT to strategically spark business growth.

Amending IT Strategies

Experts in this field encourage business owners to evaluate their strategies on an annual basis. This serves dual purposes for the health of the business itself. There are times when certain technologies are no longer necessary. Modernizing operations might require a complete revamping of different electronics and devices. Amending these strategies allows you to continue to prepare for growth.

It is important to remember that your IT strategy takes into consideration what activities your business and staff are doing right now. This is an investment in the future because utilizing specific types of technology is likely to grow your business by increasing sales. These strategies will need to evolve as your business starts to expand so that you keep up with technology and your industry competition.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.