How to Create Engaging Marketing Content for Potential Customers

Content marketing is one of the most powerful marketing strategies today. Not only can it be done through various platforms and using different media, it generally requires zero to minimal cost as well. That’s the very reason why it’s an ideal marketing technique for small businesses.

However, it’s important to remember that there’s a huge difference between “content” and “great content.” Basic content offers information while great content moves people and propels businesses to success. That is why content matters; that is what professionals argue about Engaging customers on social media. There is no business growth and expansion without taking into consideration what our clients consider relevant.

One of my favorite bloggers Neil Patel over at Quicksprout.com continuously stresses the importance of creating high quality content– so much so that he created The Advanced Guide to Content Marketing. Please be sure to check out this guide when you have a chance. It will certainly be worth your while.

If you want to create engaging marketing content that stands out from the crowd, then here are 4 tips that you should remember:

Focus on Quality, Not Quantity

Many people will tell you that posting daily blogs and updates is a must. While it’s certainly beneficial to produce and publish content on a regular basis, you shouldn’t force yourself every day if you can’t. If you can only create new content once or twice a week, that’s alright.

However, you have to make sure that the information you give is valuable. Listen to what people to learn what topics to cover. Visit groups, follow blogs, check out forums, and use social listening tools like Social Mention, TweetDeck, and Pinerli.

Thoroughly research your topic, use the right keywords, and find relevant data (e.g., research studies and statistics) to back your claims. Don’t make it your posts too long either. Rather, make them short and easy-to-digest.  An additional tip is to make sure that you write with your target audience in mind.  For example if your small business specializes in marketing, you should be writing content that specifically targeted to customers in the marketing niche, accounting–use accounting terminology and so forth.

Be Visual

Images and videos are easy to process and easy to share. That’s why people love them. Take advantage of this fact and spice up your content with relevant multimedia and video. Here are some of the visual elements you can add to your marketing content:

•   Infographics
•   Diagrams
•   Photos
•   Videos
•   Comics

Add a Call to Action

Calls to action are like the magic words you use to instantly open doors. They’re very simple but can be the reason that a prospect becomes a real customer or, at the very least, a follower. When creating your call to action, remember that it must be:

•   Short
•   Tell your readers what you want them to do next
•   Include your contact information (e.g., email, address, or phone number)

Use the Right Platforms

Yes, you can certainly use different websites and all available social media to host your content. However, for your marketing content to be as engaging, noticeable, and effective as possible, it must be published on the right platform. If you are hoping to publish short posts, Twitter will be a great choice. If you want to offer more visual content, then Instagram, Pinterest, and YouTube are your best friends.

If you want to connect with other businesses and find the best professionals to help your business, then you should use LinkedIn. If you want to get as much variety as possible, then you should consider using Facebook. Those are just some quick tips for choosing the best marketing content platform.

It’s not easy to create engaging marketing content that really connects with your prospects. However, by putting yourself in front of your target audience and continuously keeping up with the latest trends you will be on your way to creating great content for your potential customers.  If you enjoyed this post, I would love for you to share it on Twitter, Facebook and LinkedIn!  Make it a great day everybody!

Annika Bansal

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.

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Camilla Hallstrom

Some great tips here, Kim! I agree, quality always trumps quantity. That’s the only way to stand out in all the noise and buzz online 🙂


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