How to Create a YouTube Channel Without Showing Your Face

You understand the power of social media, especially when viral content is slowly taking over. Everyone and their dog seems to have a Youtube channel. You know that it’s a great way to reach your clients, customers, and potential followers. But there’s one problem that you can’t seem to overcome, no matter how hard you try. You don’t want to have your face in any video content you’re posting. So, can you create a YouTube channel without showing your face?

Start Off byGetting the Account Registered

Whether you decide to use Youtube initially or not, having the account registered now ensures your brand or company will be protected in the future when you want to start posting content. To get started, visit a social media username checker. If you’re a new business, websites like Brand Snag can help you establish your social media usernames without the headache of attempting username registrations. These websites are designed to search through various social media platforms for username registration.

Determine the type of content you want to share with your viewers

YouTube has everything available from music, product reviews, how-to videos, and more. They can be instructional in nature or light beat content that brings a smile to viewer’s faces. These don’t have to include videos with your face. Also, make sure that any sounds, songs, or photographs you’re using in the video are royalty-free. Sticking with royalty-free images will ensure your videos don’t get removed for copyright (even if the content isn’t popular).

To help you get started, here are a few common types of YouTube videos that don’t require your face.

1) Tutorial videos

In a tutorial video, you’ll want to break down how to use a specific product. These products could be anything from make-up to a new car, but you don’t have to show your face in the clip. Make sure you approach the video as teaching someone who knows nothing about the topic. 

Don’t assume your viewers have any prior knowledge, as this can create confusion for the viewer. Over time, feel free to link to other videos that explain simple concepts instead of reexplaining them every time. Try to have a steady camera for the video, with clear lighting. You can speak into the camera at the time of filming, or you can add the audio to the video after you’ve edited the clips.  

2) Animation Videos

These videos can be as simple as stick figures or as complex as an animated film. If you’re unfamiliar with creating animated videos, contact a local art school (as animation students may be able to help you for cheap) or companies specializing in creating this type of content. These animation videos can generate a series of informational videos, quick advertising, or other marketing.

These types of videos often require a script and voiceover after the animation has been completed. If you are hiring an outside company, it will also need exact directions for the development team. Make sure you determine the result of these videos before starting the animation, along with the goal of the video. Do you want to solve a problem for your customers? Is this a marketing pitch? Maybe you’re trying to provide some feedback or resolution to an issue they’re facing?

3) Testimonial videos

Although this type of video will technically have a face in the clip, leveraging your customers for social media is not a new concept. If you’re looking for promotional content without having to spend hundreds of dollars, contact your current customer base and ask them for a video review. To sweeten the deal, consider offering all video submissions a coupon or discount code for future purposes. This incentive will increase the return rate of videos and will also increase the repurchase rate. 

Ensure your request for a video testimonial also includes disclosure of using the video for promotional materials. You can choose to take multiple reviews from your past clients and merge them into a testimonial video or keep each video separate as their own clip. Regardless of how you intend to use them, testimonial videos offer free promotion, increased reliability, and builds your brand effortlessly. 

Adam Hansen