How To Create A Digital Business Card The Right Way
People are slowly moving out of using physical cards and embracing electronic business cards due to the advent of technological advancements. The business card is a safe way to share important information about a business or an individual. These details include the phone number, user bio, location, name, and address.
These digital business cards store your information in an electronic format called a virtual contact file. While in this format, it’s easier to share information through social media, email, near-field communication tags, and QR codes.
One significant benefit of the electronic business card over the paper form is that it can hold more information than the physical one. It looks more professional and tidier, creating a good impression.
If you’ve never created a digital business card, chances are high that you have no idea where to start when making it. So, here are some tips to help you create a professional-looking card:
1. Ensure That Your Business Or Personal Name And Profession Are Visible
The aim of having a digital business card is to showcase your company name plus its services or your name plus the professional you’ve specialized in. In this regard, it’s essential to display information that can capture your target audience’s attention, plus potential business associates.
So, when making the electronic card, ensure that you place all the mentioned details at the front center. You can make the name bigger, bold, or italicize it. It arouses the readers’ interest, and they would want to read the card further to see what’s in there.
Apart from the name and profession, it’s critical to ensure that the other details you’ve included are legible. The idea is to produce a tidy and professional-looking electronic card.
So, avoiding using different font styles and complicating typefaces would be best. A preferable font option that experts recommend for electronic cards is the Sans serifs, providing readable texts at one glance.
2. Don’t Forget To Include Your Contact Information
Sometimes people include their name and job title but need to remember to add their contact details, making it difficult for interested parties to find them. Therefore, as you make your electronic business card, you’d want to add details like your phone number and email address.
This will make it easier for people to get in touch with you. These details don’t have to be as conspicuous; you can use a simple typeface to list them briefly and leave some space to add additional features.
3. Add You Social Media Handles
Apart from your contact details, it’s essential to include other avenues through which people can find you. For this, you’d want to have your social media handles on your digital business card.
Some people prefer including their social media profiles as hyperlinks; however, there are better options like icons or buttons. These are more appealing and fit conveniently within the card.
You can decide where to place these features on the business card, depending on your objectives and what you want your target audience to focus on.
4. Add A Professional Photo And Any Relevant Visuals
The first thing to put in mind when adding visuals is quality. The good thing is that most software for making electronic business cards produce quality output; hence you can bank on them.
If you’re designing your business card from scratch, it’s essential to add a clear picture of yourself. Ensure it looks professional and shows that you look approachable and confident.
A good photo can attract potential customers and business associates without reading the picture; hence, you should invest heavily. You can even add decorative flairs on the card to catch the attention of individuals.
Additionally, if it’s for your company, you can add the firm’s logo and a slideshow showing the projects you’ve achieved as a company. The only thing you have to do when adding the video is to place it strategically so that it doesn’t take over the entire card.
5. Try And Use Simple Colors
There’s beauty in simplicity. It’s critical that you avoid complex features and mixing many colors because it might not captivate your target audience, aside from making your card look unprofessional.
Always remember that you aim to highlight essential details and stick to the plan. Avoid adding any unnecessary or excessive visuals and effects.
One trick that can guide you as you choose your card’s style is avoiding electronic cards with more than two or three colors. For instance, you can choose a brighter color for graphics and visuals or headings. A white background is a good choice for text.
It’s also important to know that hues like orange and red easily captivate people and excite their minds. So, you can do more research on other colors and come up with the best combination.
6. Include Positive Reviews And Major Business Affiliates
Mentioning some of your renowned business associates on your e-card is essential because it’ll show that you’ve got backup from other companies or professionals. It can help increase your trust and confidence, especially if your collaborators are renowned.
It’s also good to maintain professionalism when incorporating these associates. Hence, you’d want to add their names or business names plus hyperlinks where viewers can click to read more information. On the flip side, you can add their logos instead to make your card look more appealing.
You can consider adding positive reviews from previous customers or affiliates besides your collaborator’s information. They don’t have to be long; try to choose short quotes. If your electronic business card has a provision for digital files, you can add all the positive feedback to entice potential customers and affiliates.
Conclusion
Digital business cards have become popular because they’re a safe method of sharing personal and business information. If you want to create one, here are some of the steps to follow: add a professional photo, contact details and social media profiles, positive reviews, renowned collaborator’s profiles, and also simple colors. That way, you’ll make one of the most appealing digital business cards to create interest in prospective customers and business partners.
