How to Choose the Proper Signage for Your Business Location

Choosing the right signage for your business can be tough, and it’s not always an easy task to decide what will work best. You might want to consider a sign with a certain size or design, but you may also need one that is specific to where your building is located. This blog post will help you figure out which type of sign would be best for your business by discussing some considerations about location, size, and design.


When choosing a sign, you need to first consider where your business is located. Search custom signs near me to learn more about the local permitting process. If it’s near a major highway or in a large city, then that may mean that finding the right size and design will be difficult. You might have more limitations because there are certain regulations about how big of an area can advertise on the side of buildings so drivers can see them. If you’re in a smaller town then your options may be more open.

You want to make sure that any sign that you put up can be seen by potential customers. If it’s too high or low, then you won’t get the full effect of what your business has to offer and people will just drive right past you without even knowing that there is something in their path that they might be interested in.

Location can also affect how much space a sign needs to take up on the side of the building. If you need a large sign for your business then it might be an issue if there is no space on the side of buildings where people can see them from the highway or street.


The size of the sign can determine how many people will see it and the likelihood that they’ll stop in to investigate further. If you’re trying to reach out to those who have passed by, then a bigger sign might make sense for your business. However, if you want to keep it small and simple, then a smaller sign might work out better.

This decision is one that will have to be made based on the space that you have and what will work for your business. If your business is located on a busy road then you may need to have a larger sign to get the desired attention whereas if you’re on a slower road a smaller one can be visible for a longer period of time.


The design of the sign can be another important factor in how people react to your business. You could have some really cool designs that are bold and attention-grabbing or just something more subtle if you’d prefer not to draw too much attention toward your business.

The design of your signage will also depend on the type and size that you choose to go with for your sign, so it’s important to keep in mind both aspects when deciding what would be best.

The best way to determine the design that would work best for your business is to work closely with a good designer and sign fabricator so that you can draw on their expertise when it comes to getting the perfect type of sign for your unique business.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.