How To Change Your Website’s Hosting Without Affecting SEO

The number of internet users is increasing so much daily that we can measure the growth in billions. With so much traffic in the market, marketers are constantly trying to upgrade their search engine optimization techniques to grab maximum attention and drive maximum traffic to their websites. When your business website is incorporated with the right SEO techniques, it can rank better in the search engine results.

Many website owners think that changing the website hosting can improve their website’s performance. And trust me, they are right. An SEO-friendly web hosting service can help online users to access websites effortlessly and also improve a website’s discoverability over the search engines.

But the concern is, does a changed website’s hosting affect SEO? Read this article to know more.

Switching A Website’s Hosting Server Can Impact A Few Aspects Of The Website Including:

The Speed: 

Remember that Google always prefers websites that take less time to load. Moreover, Google has a standard loading time that websites must follow to rank. As per Google’s research, it was found that even a single second of delay in page loading can increase a website’s bounce rate by 16%. When you consider changing your website’s hosting space, you need to check if the new hosting provider offers a faster loading speed. 

All the popular SEO hosting companies do not necessarily offer a faster-loading website. It is because when the number of users increases on a website, the speed decreases.

If you opt for a shared hosting space due to budget limitations, you can be in the same situation. It is better to consider having a dedicated hosting space for a faster loading site.

Website Downtime: 

While changing your website’s hosting space, remember that it will be accompanied by downtime. When a website is awaiting a DNS to propagate, the downtime can increase. And downtime directly hits the ranking of a website. To avoid this situation, you can let the website running on the old host while shifting a duplicate of the website on the new host till the completion of DNS propagation.

Now when the DNS is fully propagated, you can completely shift your website to a new host.

The Structure Of The Website

Did you know that Google considers a website’s structure for ranking? Yes, that’s true. That is why when you want to shift your website to a new hosting, try having a duplicate of the original website. Because if there is any additional component found in your new website’s sitemap, it can affect your ranking.

Even a single new thing in your website may result in the crawler confusing your old site to be a new one.

You must assess the server quality where you are shifting your website. If the server is already overcrowded and hosting in a shared server, it can negatively impact your search engine ranking.

If you want to change your website’s host, always choose the best-suited SEO hosting for small businesses after research. Ensure that you know all the technical specifications and your new website hosting service provider promises continuous technical support during any glitches. Changing your website host may seem like a simple task, but there are several aspects involved. Always take the factors mentioned above into consideration before you decide to change your website’s hosting space.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.