How Small Businesses Can Benefit from Video Marketing

Many small businesses shy away from video marketing because they assume that it’s out of their budget. But this effective form of marketing is now more affordable than ever. In fact, 87% of online marketers now use video content, according to Outbrain.

Video is an effective way to engage with customers, promote brand awareness and launch new products.

The benefits of video marketing often outweigh the costs.

Generate More Sales

According to Hyperfine Media, which is based in the UK, adding a video to a landing page can increase conversions by 80%, and 64% of users are more likely to buy a product online after watching a video. Adding a video to an email can lead to a 200-300% increase in click-through rates.

In general, small business video marketing improves brand awareness, humanizes your brand, improves your online presences and boosts engagement with your audience. In many cases, videos can be inexpensive to produce, making the ROI well worth the effort.

Promote Brand Awareness

Video is far more engaging than text and image content, so more people are likely to watch your video than read a blog post. Each time a person watches your video, they’re introduced to your brand and your operations.

Facebook alone generates billions of video views per day, which indicates that people really respond to videos. With the right video content and promotional strategy, your brand can go viral.

Expand Your Online Presence

In today’s connected world, it is absolutely crucial for every business to have an online presence.

Video marketing can expand your online presence through improved engagement. Viewers will be more compelled to visit a website after watching a video, and if they like what they see, they will share the content with their friends.

The right video marketing strategy will help you establish yourself as an industry leader and build trust among your potential customers.

Humanizes Your Brand

Customers want to know that they’re dealing with real people – not robots. Brands often try very hard to remain professional and anonymous, but that can make your brand appear cold and disinterested.

Video helps humanize your brand by putting faces to names. When you create video content, your customers will see and hear you. It allows you to connect with customers on a new level compared to other types of content.

Improves Social Media Engagement

Social media plays an important role in every business’s online marketing plan. Most businesses post articles or images on social media accounts, but your brand can stand out in the crowd by posting video content.

Engaging videos will encourage viewers to share your content and even click through to your website to purchase products. Engagement is crucial in the digital marketing world. Without it, conversion rates and traffic will suffer greatly. Videos help you achieve this, especially if you provide educational content that viewers will find valuable.

If you’ve been writing off video marketing, it may be time to rethink your strategy. Better engagement, increased sales, improved brand awareness and an expanded online presence are a few of the many benefits you’ll receive from this form of marketing.

Alex Hamilton