How Mobile Apps Will Affect Business Marketing in 2023

The usage of mobile apps has rapidly increased in recent times. This is because it bonds or connects a brand to their customers.

In the past, businesses have relied heavily on mobile apps to market their products and services. However, with the ever-growing number of mobile apps being developed, it’s difficult to know what the future holds for business marketing in 2023. 

Some experts believe that businesses should focus on creating value for users and providing them with a positive experience, while others believe that businesses should focus on developing innovative features that will set them apart from the competition. Either way, it’s important for businesses to stay up-to-date with the latest trends in mobile app development so that they can continue to be successful in the future.

Some have given their opinion about how mobile apps will affect marketing in the coming years. We discuss them below.

The Gamification Concepts 

This is the act of increasing user engagement within a mobile app. In return, users are rewarded for doing something they love within the app interface. This concept has been in existence since 2022 and there’s a need for businesses to leverage more on it for optimum growth and performance. 

Some apps reward you with Sweat coins for every step you take per day. Even while meditating, gulping your water, and during fitness exercises, these apps reward you for your daily life routine. 

The gamification concept is bound to make headway into 2023 as a reasonable amount of people have adopted it. If you’re interested in other app development strategies, you should visit  Stormotion

Value Exchange Advertising

Value exchange advertising is a significant deal for mobile app industries because it necessitates the need for Alternative payments and ad-supported payments as a reward model for users. 

The reward model, which became popular over the past 10 years due to the growth of mobile gaming, is now gaining momentum, and mobile users are accepting it more widely.

There is a big chance to implement this model in apps other than games and cross-platform because users generally enjoy this type of advertising and are now looking for value-exchange-based advertising on other channels.

Access To Emerging Social Media Platforms

Trying new things is a big part of social media marketing. You’re already behind the curve if you don’t attempt new formats, platforms, or trends. Even though not all tests will succeed, it’s still a good idea to test and gather insight.

With TikTok’s popularity and the general internet habits of Gen-Z, marketers will feel more comfortable testing out new platforms. To expand their Gen-Z network and use a genuine marketing strategy, more firms will investigate new apps in 2023. 

The Rise of Video Marketing

For years, marketers have been told that “video will overtake written content as the most important format for brands to use.” This will still be the case in 2023, but fortunately for businesses, audiences will continue to like the shoddy, unpolished clips.

Take a cell phone and start recording and editing with apps instead of spending money on high-end ads with celebrities. More Reels are being published by brands, and it’s working.

The Mobile App Economy 

The requirement that platform owners receive a sizable percentage of in-app purchase revenue from app developers may soon change. Regulators are starting to pressure the Apple/Google monopolies to enable alternative payment methods and app stores in some different countries across the world. 

In Conclusion 

Mobile apps will likely continue to be an important part of business marketing strategies in 2023 and beyond, as they provide a convenient and effective way for businesses to connect with and engage their customers.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.