How Do You Know If Your Website Is A Success Or Not

Whether you are a digital content creator or a business owner, you probably aspire to have your website reach success. As the market becomes saturated with similar digital content and products, any website needs to stand out. In this age of technological advancement, any website owner needs to track and assess their website’s progress and success. Once you establish your metrics, you will be able to identify which areas of your website are performing well and which ones need improvement. But what kind of website metrics should you track to monitor your website’s performance? Read on to find out. 

Website Traffic

One of the most important key performance indicators is site traffic. How many people are visiting your site every day? Is there a significant change in the number of website visitors each month? If the number of your site visitors is increasing each month, that is a clear indicator that your website is drawing more attention. This means that you will have higher chances of converting potential leads into paying customers. However, if there is a big decline when it comes to site traffic, then that spells trouble. Your website’s traffic should reach a steady number and increase over time. 

Bounce Rate 

Bounce rate is a website metric that refers to the percentage of people coming to your website and leaving without taking any action at all. If your bounce rate is 56-70% higher than the average rate, this indicates that your website is not relevant to your visitors. The lower your bounce rate is, the better; it means that your website content is useful for your visitors, which may lead to more conversions and sales. When you have a good bounce rate, this means that your content is on-point and your marketing efforts are effective. Meanwhile, if you have a high bounce rate, you need to take this as a sign to improve either your content or marketing strategies. A website’s bounce rate is affected by several factors, including the user experience (UX), content, and design.

Website Speed and Load Time

Did you know that you can lose 40% of your visitors if your website takes more than 3 seconds to load? Another important metric is your website’s speed and load time. This refers to the time it takes for the content on your website, both written and visual, to fully load. Google and other search engines consider your website speed as a factor when ranking it on their results pages. If you have a relatively low website load time, then this is a good sign, as this means you have better chances of increasing your conversion rate and traffic and reducing your bounce rate. If you are struggling in this department, then you have to iron out the technical aspects of your website. For instance, integrating AMP themes and plugins would be beneficial for WordPress users as this helps optimize your website’s speed. You can also try reducing page redirects, altering your website code, and improving your server response time. Optimizing images and using a content delivery network will also do wonders in reducing your site’s load time.

SEO Ranking

Your ranking on the search engine results page is also one of the determining factors of your website’s success. When you search for keywords related to your website, does your site come up on the first page of the search results? If so, then that is a clear indicator of success. Being on top of the results page establishes your authority as a brand and increases your website reliability, which, in turn, draws more visitors in. The higher your SEO ranking is, the easier it is for your target audience to find you on the world wide web. If you want to secure or improve your ranking, then you have to apply better SEO practices.

Conversion Rate

Your website conversion rate refers to the percentage of visitors who take the desired action that serves your website’s goals. For eCommerce websites, this could mean making a purchase. For other types of websites, this may translate to newsletter subscriptions, user registrations, file downloads, filling up a form, sending an inquiry, calling your business phone number, etc. The conversion rate shows what people are doing once they arrive on your website; a higher conversion rate is a good indication while lower conversation rate signals that you need to improve your content. Just like other metrics, tracking your conversion rate matters because it will help you assess whether or not your marketing campaigns are working.

Frequently measuring your website’s progress is essential in this day and age. Tracking important website metrics helps you recalibrate your strategies to maximize your business’s success. By knowing how your website is performing, you will be able to improve on your website’s weaknesses and optimize its strengths.

Drew Neisser