How a Data Platform Can Help You

Over the past few years, data has become the most valuable currency of business. If you don’t have the right tools to analyze and find insights in your data, you might get left behind by your competitors using advanced technology to make better business decisions.

A customer data platform (CDP) can help you gain invaluable insight into every aspect of your business to make more informed decisions about your future growth and success. Places like Adobe offer real-time CDP, which is advanced data management.

What is a CDP?

A customer data platform is a perfect way to collect all your customer information in one place, with easy access to all data points across various channels. They provide a 360-degree view of your customers by combining CRM and online behavioral data.

Why You Need Real-Time Customer Insights

You can see your customer’s behavior in real-time with the right data platform. Real-time analytics can show you exactly how to adjust your marketing campaigns. And if you’re worried about how long it takes to make changes, don’t be. Your campaign will still be operating on human feedback ̶ as soon as you make the adjustment, it starts driving results.

10 Ways a CDP Helps Get Real-Time Customer Insights:

1. Create custom segments based on your needs,

2. Predict customer behavior,

3. Create data-driven campaigns,

4. Set up automated triggers to optimize results,

5. Generate personalized offers for customers,

6. Find out who is at risk for churning,

7. Target the right customers with the right message,

8. Deliver content in real-time (on-site or across channels),

9. Manage all the data coming from any source,

10. Harness all those big and small data sources into one place

Imagine the possibilities. If you have access to insights into your customers’ behaviors, preferences, purchase history, and more, you can tailor your offers to what they want and need – in real-time. That means every customer gets exactly what they need from you when they need it most – when they are most likely to buy from you again.

Why Use an Enterprise CDP?

The cloud-based platform collects all your customer data from many different sources—such as call center records, web interactions, product purchases, social media posts, and more—and syncs it together in one place. Agencies can stream the data in real-time, so you can use insights gleaned from the data to act quickly on emerging opportunities or threats to your business.

Enterprise CDPs offer out-of-the-box integrations with over 100 third-party providers like Facebook, Google Analytics, and Salesforce to consolidate all your data into one central repository. CDPs also offer advanced analytical tools that deliver rich visualizations to help make sense of complex datasets across channels for better decision-making.

How Bad Will Your Businesses Struggle Without CDPs?

In today’s data-driven world, businesses that don’t have a customer data platform (CDP) are severely disadvantaged.

Disadvantages of not using CDPs:

a) The data is fragmented,

b) The volume is overwhelming,

c) There are no insights because the data is disorganized,

d) There’s no automation.

A Real-Time Customer-Data Platform (RTCDP) solves these problems by integrating your customer data from every source into one place for easier analysis. You can also see what percentage of people who placed an order returned to make another purchase in the last 12 months.

If you want to know more, please visit our other CDP blog post. We give tons more info on how a data platform can help you unlock insights and drive results.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.