Guaranteed Ways to Improve Your E-Commerce Site’s Conversion Rate
For e-commerce sites, increasing the conversion rate is important because conversion is directly proportional to site revenue. The conversion rate is defined as the percentage of paying customers to site visitors. If you have a 3% conversion rate, that means you need 100 site visitors to get 3 customers. This may seem very low, but the average ecommerce conversion rate of a healthy e-commerce site was around 2.86% across 2020. Most sites get only a 0.1% conversion rate, meaning that they average 1 customer per 1000 site visitors.
Most business owners are desperately searching for ways to improve their conversion rates, and this article has the answers.
Optimize your website
Slow loading time, a messy layout, outdated design, and poor mobile compatibility all contribute to a low conversion rate. Your website needs to be fast, stylish, and functional to ensure that users will have a pleasant browsing experience. Give them features that will make it easier to find items they want, like a search bar and filtering or sorting options.
Improve product pages
Your product page is your chance to showcase the product in the best light. Use high-resolution photography so your visitor can zoom in and inspect the product closely. Display the product from various angles. Add photos of the product being used. Include reviews from previous buyers so your potential customer can make an informed decision.
Streamline the checkout process
Most analysts pinpoint the checkout process as the most crucial step in the conversion process. In addition to being the last step, it’s also the make-or-break point for most potential customers. Consumers named a few reasons why they’d abandon their cart at checkout, and here are our recommended solutions for each one:
- Checkout process too long or complex. Ideally, your checkout process should have as few steps as possible. All you need is to get their billing and shipping information, payment option, and that should be that. You could even use one page for all the steps instead of loading a new page for every step.
- Preferred payment option not available. Your site should accept at least the most common payment options available. These are credit and debit cards, digital wallets like Google Pay, PayPal, or Venmo, bank transfers, etc.
- Required to make an account. Give users the option to checkout as a guest.
These are only a few of the reasons why guests may abandon their carts at checkout. Use conversion optimization tools to identify what may be troubling your users specifically so you can address them immediately.
In summary, the key to increasing your conversion rate is to create a seamless user experience. Unless you’re offering custom-made items, there’s a high chance that potential customers can find your product from your competitors, so the moment they encounter an obstacle on your site, you’ve lost the opportunity to convert them. Audit your site regularly to catch any problems as soon as they crop up. Monitor your analytics and site feedback and use this data to create a shopping experience that’s primed for conversion.