Facebook ad tracking: why you need an agency

If you’ve recently started using or are considering using Facebook to advertise then there is one important thing you need to know. The difference between a successful ad campaign and one that is not very effective is using a Facebook ad agency. Let’s start with a simple explanation before we dig in – a Facebook ad agency is a digital marketing agency that drives sales for their clients by leveraging Facebook’s HUGE reach. Just going alone is the uncertain waters of advertising on Facebook is a big mistake many business owners do because they do not realize the tools a Facebook ad agencies brings to the table. The biggest factor that makes all the difference that an agency uses is called ad tracking. To hear more about this intriguing tool for advertising on Facebook read on, we have compiled some interesting facts in our article titled Facebook ad tracking: why you need an agency.

Out of the many social media sites, Facebook has the most sophisticated advertising network. It is also a vital part of many businesses social media strategies, as it can be nearly impossible to gain organic reach on Facebook if you’re a business. Facebook ads can be quite complicated, however, particularly if you want to go into highly detailed targeting. Many businesses find it easier to have professional assistance when they choose to advertise on the platform, turning to one of the Facebook ad agencies. Just as some companies would rather pay an agency to deliver influencer marketing results, others are happy to leave all their Facebook ads worries to their inside marketing teams. Some of these agencies have a narrow focus, concentrating solely on social media marketing. Others consider themselves more universal and add social media advertising (on Facebook and elsewhere) to a far-reaching roster of advertised activities.

Using Social Media Marketing Services helps your business grow brand awareness, relationships, and website traffic. They recognize that Facebook is the most populous social media platform where many of your very own customers went for advice, images, and reviews before they found you. Updated Facebook pages are imperative when consumers are on the hunt for a new product or service to meet their needs. Making frequent updates to your Facebook page is the key to success among the other 50 million business pages on Facebook. If your Facebook Page is flooded with inviting content, engagement with your customers, and positive reviews, then you can believe that your business will rank top in customers’ minds over your competitors when they are ready to make a purchase. 

Most small businesses are not equipped with large budgets or personnel to manage Facebook advertising campaigns. Instead, they typically look for an agency to create, manage, and optimize Facebook campaigns at a reasonable price. Facebook advertising is one of the most optimal ways to expand your business online. The leading social media site boasts over 2 billion active users, with users spending several hours per week on their platform. It is also one of the most cost-effective forms of advertising in the modern era. The CPM, or cost per thousand impressions, on Facebook ranges from $5-10. This means that you can literally spend less than $10 and reach over 1,000 people. Facebook advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Facebook ads successfully can significantly grow their business in a predictable, measurable fashion. Because of this, Facebook advertising is central to the success of business owners who wish to grow their business in a timely manner.

There really is no better method for getting the most out of your online advertising budget than to hire a Facebook ad agency to run your digital marketing campaign. They have the tools, expertise and experience to deliver the optimal results your business desires. Facebook can be the most effective medium for your advertising dollars, and the best way to truly get the most bang for your digital buck is to have the professionals do your advertising for you.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.