Everything you Should Know About SEO

Search engine optimization (SEO) is one of the most effective ways to enhance the visibility of your business online. It’s an ongoing process that requires a lot of time and effort, but it’s worth it in the end. With so many companies all vying for top rankings on search engines like Google, Bing, and Yahoo!, you want to make sure your company has as much visibility as possible. That’s where SEO comes in: The goal is to get more visitors through your website by increasing its ranking with search engines. This guide will walk you through everything you need to know about SEO from A-Z!

What is SEO?

SEO is a marketing strategy for growing your business online. To succeed with SEO, you need to understand what it is and how it works.

SEO helps you get more traffic to your website. More traffic means more customers.

A good SEO strategy can help you increase your sales, brand awareness, and profits!

How important is SEO?

SEO is a great way to increase traffic to your website. This is important because more visitors means more sales, leads, and customers. SEO can help you create an online presence for your business or startup so that people will know about it and find you when they search for products or services like yours.

Why do you need SEO?

Search engine optimization (SEO) is the process of improving your website’s visibility in search engines. This is done by implementing strategies that will help Google and other search engines better understand what your site is all about, so it can be ranked higher in the organic results.

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Google isn’t the only one who uses organic searches—it’s also the most popular type of search on the internet. In fact, two-thirds of people use their mobile devices to find information online! If you’re not ranking well in organic searches or missing out on potential customers because they’re not finding your website, then SEO could be an important part of growing your business.

What are the types of SEO?

There are many types of SEO. On-page SEO, also known as “on-site” or “internal” search engine optimization, refers to the techniques used on your content or website pages to rank higher in search engines like Google. Off-page SEO, also known as “off-site” or “link building,” refers to the links pointing back to your site from other websites. The two types of SEO work together: off-page SEO helps drive more traffic and quality leads for your business; on-page SEO helps convert those leads into sales by making sure that users who click through are able to find what they’re looking for quickly and easily.

Content optimization is a type of on-page image optimization that focuses specifically on how images impact page ranking factors like page speed, load time and bounce rate—and it’s another area where agencies can provide value beyond just writing copy!

How to find the right SEO partner?

The best way to find a good search optimization company is by looking at their portfolio. If they have a large client list, that’s good. It means they’ve been around for a long time, and have probably worked with many different businesses.

Ask for references from the SEO agency you are considering hiring, or ask them if they can give you contact information of past clients so that you can speak with them directly about their experience working with this company.

Look at their website and make sure it looks professional and well-designed. Look at their social media presence as well—if they aren’t active on social media accounts like Facebook, Twitter or Instagram then this may be an indication that they aren’t really serious about what they do because these platforms help build trust between brands and consumers (and potential clients).

SEO can improve your ranking in search results.

So, what exactly is SEO? In simple terms, it’s the process of optimizing your website so that it will appear in search engine results pages (SERPs). The goal is to get you higher rankings and better traffic from the search engines. How does this happen? When someone does a Google search for something related to your business or industry, their results page will show links that were most popular among other users who searched for similar terms as well. If that person clicks on one of those links, then they’ll go straight to your site—and hopefully become a customer!


Now that you know all about SEO, it’s time to get started! Don’t be afraid to ask questions and don’t be afraid of making mistakes. If your goal is to improve ranking in search results, then there’s no time like the present.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.