Emerging Business Opportunities of the 2020s

The 2020s are upon us, and though they’ve gotten off to a rocky start with the novel coronavirus, there’s still plenty of opportunity to be had once the pandemic is over. For the savvy small business owner, there are tons of places where the next big investment opportunity will come – if you’re patient enough to wait until the economy gets moving again. 

If you’re looking to grow and diversity your business, or are starting an all new one, there are 5 key areas where you should prioritize your investing power. Let’s take an in-depth look.


E-sports are set to skyrocket in popularity in the coming decade for a number of reasons. First, Gen Z and younger Millennials all grew up playing video games, as well as following their favorite streamers. Professional gamers can actually haul in serious cash, with some netting in the millions of dollars per year.

That presents an advertising opportunity for the savvy businessowner, and you shouldn’t hesitate to cash in where you can. Sponsoring a gamer, having a partnership with an E-sports league, hosting a tournament, or even starting your own stream channel can all be ways to tap into the revenue streams available through E-sports. Not sure where to start? Check out this link to see more: https://www.twitch.tv/p/partners/

Cannabis and CBD

As cannabis products gradually become legal in more and more US states, revenue opportunities for enterprising business professionals multiply. Everyone in the business community has that old friend or coworker who has struck rich by tapping into the booming recreational cannabis market. However, you don’t have to feel left out just yet.

There’s still opportunity growing in THC’s more mellow cousin, CBD. CBD is a relaxing natural chemical found in cannabis, which can be extracted and used in products that promote stress relief and healthy sleep. Plus, it can come in all shapes, sizes, and forms, from chewable gummies to relaxing lotions. (Here is an example of the kinds of products CBD can be made into: https://cbdfx.com/collections/cbd-gummies/). 

This is a great opportunity for investors and business owners who may be nervous about their brand being associated with recreational marijuana, but want to cash in on the cannabis craze sweeping the country. 

Pandemic Protection

Let’s face it: people are going to be pretty nervous about the looming threat of another viral pandemic, even after the vaccine for the coronavirus is discovered. That’s a downer, but it’s also a business opportunity. Products like face masks, hand sanitizer, disinfectant wipes and sprays, face shields, latex gloves, and body temperature thermometers are currently flying off the shelves, and when things improve, there’s likely to be lingering demand for them.

Clever business owners may see an opportunity to have their brand associated with an image of health, so investing in protective equipment could be a huge business opportunity. Clothing companies, for instance, may consider making masks. Breweries and distilleries likely already have the capacity to make hand sanitizer. The infrastructure is likely already there – you just need to seize the opportunity! 

AI Solutions

The future will be filled with artificial intelligence, there’s no way around it. Whether it’s a voice assistant in the home or big data analyzing programs, AI will be everywhere. That means it’s time to get in early on this investment and business opportunity. Check out this awesome innovator as an example: https://www.datadoghq.com/product/ 

If your business isn’t already using AI to track new markets, analyze big data to find customer pain points, or predict when a new trend will emerge, it’s time to get started on it. Some AI-powered software tools may come with a hefty price tag up front, but in the long run, your bottom line will certainly thank you. 

Green Technology

Lastly, green tech is the way of the future. Sure, the pandemic is bad now, but soon climate change will be here, and the world needs to be ready with the technology to fight it. And, all the better if your business is part of the solution!

Some green tech to start investing in early? Solar panels, wind power, and electric power coupled with long-lasting batteries. Whether it’s the city power grid or the family four-door, everything is soon likely to be powered more and more by green tech, and there will be plenty of businesses there to lead the charge – make sure yours is one of them!

Drew Neisser