Creating a Successful E-commerce Business

In an increasingly tech-centric world, the Internet and screen scraping tools have become one of the official hotspots for business opportunities. If you’re considering entering the world of e-commerce, this advice helps ensure your online business reaches its full potential.


You won’t get customers if they don’t know you exist. Take advantage of free resources like social media to promote your business, as well as to create a potential community around your brand you can grow and interact with regularly. Despite the long reach of social media, however, it is important after a certain point to add paid advertising options to your repertoire, such as handing out business cards and buying ad space in television and magazines. Of course, being an e-commerce business, the Internet is especially fertile advertising ground, and several web sites are willing to sell ad space to you, albeit with certain conditions.

Offer Incentives

Advertising is a time-proven way of attracting new customers to your e-commerce site, but you want to give them reasons to keep coming back. It’s not uncommon for an e-commerce business like a vapor cigarette store or an e-book site to offer discounts on new customers’ purchases, for instance. Similarly, such sites tend to have referral programs, where a customer who refers a new client to the site can get a financial reward, coupon, or so forth they can use on their next product. Furthermore, don’t keep your prices static: few things are better at securing purchases than sales and deals.

Be Prompt and Fair When Responding to Customers

Should a client message you with a problem regarding your service or something you have sold to them, answering them as quickly as possible is an excellent way to earn—and in some cases, salvage—their trust. Do not focus on “saving your brand’s skin,” so to speak, but on resolving your customer’s problem to their satisfaction as best you can. Clients admire an e-commerce site that places their concerns and wellbeing first and can tell when a business is only looking out for itself.

Create a Web Site That’s Easy to Navigate

The number one goal of an e-business, other than becoming profitable, is to remove as many obstacles to a sale as possible. A badly designed web site can leave a customer frustrated and, in extreme cases, unaware of how to navigate. Take leaves out of successful competitor websites or, better yet, leaders from your industry, like Amazon for e-commerce. Never underestimate the power of data you can extract from these websites. Have your site designed by a professional designer to ensure it’s at its most presentable.

The e-commerce world is extremely competitive, but these tips and measures may well guarantee that yours will be a cut above the rest.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.