5 Best Considerations For Designing Your Business Card
Despite digital marketing efforts through
online social networking and smartphones, a great business card can be highly
beneficial for in-person liaisons and assist your business to stand out. With an
exceptional design, you can use your business card to communicate your work
ethic, professionalism, and creativity. Here’s how you can design a business
card to meet modern expectations.
1. Keep Contact Information Minimal
In the past businesses may have included
multiple phone numbers, email, office location, and more, but nowadays it’s not
necessary. Your name, title, email address, and number are enough. Contingent
on the type of business you have, you can even leave out your phone number and
swap it for a website address or social media profiles that are relevant to
your company. Numerous small businesses depend on Facebook as their chief
online presence. Consider how the client generally gets in touch and try to
stick to that. Also, ensure your online presence is easily accessed.
2. Use Different Fonts
Your typographical selection is one of the chief design decisions to make for your card since it is essential for successfully communicating your information. For example, a trendy font will demonstrate you are approachable and creative, whereas a more traditional and straightforward font will say that you are more conservative and serious. Always consider readability when you want to land more business. Most businesses opt for two fonts that work well together and mix playfully with traditional.
3. Don’t Withhold On The Logo
Your logo is predominant in representing your
business visually. It is essential to not only opt for a beautiful logo but
also one that is presented lovely. For instance, the more beautiful business
cards today feature die-cut, textured logos. A logo must be appropriately sized
and be a prominent feature on the card. When you are scaling your logo, ensure
the lines are clear and avoid pixelation and distortion. You can also opt for recruiting
the services of a professional graphic
design Sydney company to design your logo for you.
4. Consider Daring Shapes
A business card doesn’t have to be
rectangular. Business cards today can be oversized, oval, micro-sized, or oval.
A uniquely shaped or sized card can stand out and relate a lot about your
brand. Just remember to think about the context before making significant
decisions like these. Fun formats may work perfectly in creative industries but
not so much in others.
5. Using The Layout As An Advantage
Once the necessary information, logo and
typography and shape of the card is selected, it is time to form the final
product. Pay particular attention to the color, size, and negative spacing. The contact information text on the card is the most
essential. It must be sized and placed conspicuously. Also, try out various
justification options – many go for center alignment, but left justification
may give the card a more contemporary look. When adding visuals like icons,
images, or illustrations, ensure each one is held in its own small space. Don’t
place text over a picture as it may not be easily read. Choose text colors that
are easy to read and instead play with the rest of the colors on the card. You
can make the entire background a separate color.
