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Sanctioning Russia: Reminiscent of the Cold War

Although the conflict is now between Ukraine and Russia, Russia’s invasion has prompted some of the most dramatic action from the U.S against Russia since the Cold War. In an effort to dissuade war, the U.S and West at large have made efforts to sanction Russia. The most notable sanction comes from the complete ban […]

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How to Create a Good Customer Experience

Customer centricity is just good business – full stop. By placing the consumer at the heart of your decision-making process, and by prioritizing customer satisfaction over other, traditionally “more serious” metrics like sales and conversion rates, you create a direct line to your company’s most valuable asset, and ensure loyalty and CLV longevity. But how […]

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How to Open a Small Business

Opening your own small business is a lofty goal. However, it’s one that requires a lot of both personal and financial investment to get off the ground. Fortunately, it’s not too hard to open a business these days. But you do need to be diligent on how you go about this. In this article, we’ll […]

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Cloud Computing and its Impact on Small Businesses

Cloud computing has been around for more than 20 years and continuously serves competitive advantages to many businesses. Not only that, this technology plays a major role in how businesses function nowadays. As per RightScale’s State of the Cloud Report, “91% of businesses used public cloud, and 72% used a private one.” Most enterprises utilize […]

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