Business Marketing Tips for Small Personal Injury Law Firms

A personal injury lawyer is a lawyer who provides legal services for individuals injured due to an accident caused by another party’s negligence. Personal injury lawyers are on the front lines of litigation for wounded people who often have limited resources. The truth is that accidents happen every day, and many times it is those without sufficient resources who suffer financially from the resulting injuries, so it makes sense that legal issues related to the accident and resulting injuries would fall on the shoulders of those who can afford to protect their clients and claim damages for their losses. Marketing techniques specific to personal injury law differ from those used in traditional marketing techniques often employed by business owners because you need to consider other prospects.

1. Improve Your Law Firm’s Website Design

As explained by, a personal injury law firm should have a website that is easy to navigate, visually pleasing, and professional. A website can be a great tool for obtaining new client prospects, so you must take the time to design a quality site. The best thing you can do is hire someone with experience with legal websites to update your current location or create one that meets your specific needs and goals. A new, improved website will increase your business’s visibility, allowing you to reach prospective clients better searching for you online. Your website should demonstrate to them how professional the firm is and how knowledgeable you are about the legal issues of personal injury law.

2. Enhance Your Search Engine Optimization (SEO) Strategy

An important component of any online marketing strategy is search engine optimization. The importance of SEO can’t be overstated because this is where potential clients will start when searching for legal help for their personal injury cases. Optimizing your law firm’s website and then using online marketing strategies to drive qualified traffic to your website increases the number of people coming across your firm and contacting you to discuss their legal issues.

3. Use Social Media to Market to Prospective Clients

Social media marketing is an effective way to market your business and gather more information about potential clients. Most people have a Facebook page, which can be used to advertise their firm and provide prospective clients with contact information. It makes sense to get involved with the social media world and take advantage of the great opportunities available there. Social media will increase your firm’s awareness and generate leads for potential new clients.

4. Add Lead Generation Forms to Your Landing Pages

A lead generation landing page captures your website visitors’ information and lets you keep in touch with them. This is a great way to follow up with visitors interested in your business. If you want to approach potential clients, which is an effective way to generate leads and obtain new clients, you need a lead generation page on your website. Having this page allows the prospective client to enter their name and contact information so that the firm can contact them when it comes time for them to discuss their legal needs.

The personal injury law cases can be quite complex and serious makes it more difficult for an injured person to achieve results on their own, so they may be more interested in hiring an attorney who has experience with the legal issues associated with personal injury and can provide them with strategies that are designed to protect the interest of their clients.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.