Best Ways to Promote Cannabis Business in 2022

Cannabis has become very popular in today’s society and since legalization, cannabis businesses are booming and becoming a dominating force on the market with billions in earnings per year. Cannabis businesses supply everything from cannabis flowers in various strains to different products and accessories, like many different types of bongs, vaporizers such as these, and dab rigs, to name a few. 12% of US citizens are active cannabis consumers and the nationwide sales of cannabis have increased by a whopping 67% in 2020 alone. The industry is overall worth $61 billion with more expected growth in the future. Some of the most popular cannabis products amongst consumers are cannabis flowers, concentrates, vapes, and edibles. If you have a cannabis business, keep reading because we’ll be discussing the best ways to promote a cannabis business in 2022.

SEO

SEO is important if you want to successfully sell anything online. You need to prioritize optimizing your online content so that you can boost sales and traffic. One way to do this is to identify high-converting keywords or long-tail keywords that will give your search results ranking a boost by making it easier for people to search and find what they are looking for. You can do this optimization on blog posts, website pages, and any other online content that you’ve created. Additionally, you want a website, blog, or online store that is fast speed and easy to navigate. Anything complicated and slow will result in visitors quickly leaving your website which will work against you. Also, avoid too many pop-ups on your website.

Affiliate marketing

With affiliate marketing, you can pay bloggers or any other relevant third party to advertise your products and services. Whoever you employ will be tasked with trying to generate sales by placing ads or any other form of marketing on their blogs, website, or app. Whenever an affiliate successfully drives a sale on your products, they will be paid a commission. This is great motivation for them to market your product optimally and bring in as many sales as they possibly can. It also takes the responsibility off of you and you can use that time and energy to develop other aspects of your business.

Email marketing

With email marketing, you can send a commercial message to a group of people via email. The message is in a broadcast format and you can do anything from advertising new products to advertising promotions. You can also use this as a way to reward your loyal customers with vouchers or free products. This is a way to market directly to people who have supported your business before and you can control the content without any advertising restrictions. Just be sure not to spam your email list with too many emails because then people will unsubscribe.

Use influencers

Influencer marketing is a very successful and effective form of marketing these days. You can enlist the help of influencers to help grow your brand awareness and visibility. This requires you to identify the right influencers that your business can partner with for your cannabis marketing campaign. When it comes to influencer marketing, the most challenging part will be finding the perfect influencer that will help you reach your targeted audience. There are also social media restrictions placed on the advertising of cannabis so you will need an influencer who will be able to work around those restrictions. Overall, this is a great way to increase sales which will ensure profits long term. 

Event marketing

Finally, you have the option to market your cannabis business at events. This is a fun and interactive form of marketing that also gives you a chance to connect with other cannabis brands, entrepreneurs, vendors, and buyers. When you go into event marketing, don’t limit yourself to your booth only, instead make it a point to meet and speak to people so that you can build relationships. You should also advertise any events you will be attending on your social media platforms.

If you have a cannabis business, marketing is very important. There are many options to successfully get your business out there including SEO marketing, affiliate marketing, email marketing, influencer marketing, and event marketing. All of these marketing methods will help you reach a wider target audience and generate more sales.

Adam Hansen