Benefits of a Digital Asset Management Software

Digital Asset Management (DAM) helps teams and departments in business organizations to achieve specific objectives. The system helps team members in finding relative assets to aid in unleashing the creative potential of personnel. A reliable DAM software solution may provide consistent branding throughout a project or campaign. 

Digital Asset Management: A Brief Overview

A few examples of digital assets may include files like documents, photos, and other media. Companies may consider these pieces of data as assets if these contain the rights of usage. Firms may see growth in digital assets as content creation and sharing expands. 

Many startup business owners may ask, “What is Digital Asset Management?” Various DAM software solutions provide users with useful management features for organizations. The application may come with tools to help make the management of several digital assets easier than using other methods. 

For instance, a specific DAM app may provide help with the company’s metadata. Users may organize data found in the business’ Information Technology (IT) infrastructure for straightforward search protocols. Individuals may also use specific filters to gain access to particular files in a short period. 

The Advantages of Using a Digital Asset Management Software

There are many reasons to use a DAM software. Many benefits may be in-store for users regardless of job position and rank within an organization. 

Continue reading to know the benefits of using this system for your firm. 

  1. Security

Data breaches and other cybersecurity crimes are issues many businesses worry about each day. Many business owners might think that hackers stealing valuable data may be more cumbersome than thieves stealing cash. 

For example, thieves stealing money from a bank may be a one-time opportunity for the burglars. However, taking sensitive information, like bank account details and credit card numbers, might mean multiple instances of thievery. 

Specific DAM software has enhanced security protocols to help organizations safeguard vital data from the wrong hands. Consider using cloud-based DAM systems to help secure your company’s data further. 

Cloud-based procedures may help decision-makers and IT staff to form strong passcodes before any user can access the company’s files. IT professionals in the organization may also set up two-step verification protocols to add an extra layer of protection to sensitive business materials. 

  1.  Interactive User Interface

Many software solutions may prove to be challenging for specific users. Remember, not everyone in a company is a tech-savvy individual. Accurate data and file-handling programs may have a steep learning curve. Training might create additional and unwanted costs, and startup companies may not have the extra resources to deal with other expenses. 

Specific DAM systems have simple interfaces coupled with intuitive features to help team members adapt to the new software with less time and effort. These functionalities may include:

  • Fast application loading times. 
  • Quick preview for files. 
  • Easy-to-understand options. 
  • Drag-and-drop file transfer protocols. 
  • Bulk file-editing features. 

You might consider implementing a DAM system in your organization to help employees conveniently handle digital media. Using software with intuitive and easy-to-use features may help provide employees easy access to company media. 

  1. Organize File Storage

Unorganized file storage may cause the extra time to search for specific files and media. Collective pieces of data found in different folders may confuse company workers. Using unreliable file-transfer services may also promote misunderstanding and unrest in specific office scenarios. 

Organizations using DAM software provide personnel with an all-in-one platform for storing, editing, sharing, and organizing files and media. 

Organized data containers may also help companies adhere to stern Digital Rights Management (DRM) guidelines. These guidelines remove usage control from the owner of digital content. Instead, these rules aim to put it in the hands of a particular computer program. 

Various people see DRM guidelines to be overly restrictive, especially in the movie and music sectors. Still, these rules serve as a guide to help solve unwanted file-sharing across the Internet. For businesses, piracy may become a problem since it can cost them a significant amount of profit. 

  1. Streamlined Workflow Approval Process

Approval workflow may be an essential part of the lifecycle of an asset. For example, photographers aim to provide original content to their editors, publishers, and managers. However, a photographer may no longer have the rights to review the content they submit. Other professionals in or outside the organization may handle content reviews. 

A traditional approval process may require the photographer to go through several procedures before the right professional reviews the submitted content. The time taken to get the photograph from the photographer to a manager might be unnecessarily long. 

DAM software solutions can help streamline this lengthy process. Photographers may upload their files and media to the application. Managers can review the submitted content without having to ask another individual for access to the data. 

  1. Publish Files from the Software

Publishing files to a site or network may require adhering to other services. For instance, you may need to access a specific social media platform to post the media you want to share. Attaching large files to sites may take time. Furthermore, these pieces of data might need to go through extra security procedures before your data becomes public. 

A reliable DAM program may help you with fast file sharing and uploading. You might attach large files to help reduce the load from servers. For example, uploading large files might overload email servers. IT staff might find it difficult to backup data because of the excess in information network traffic. 

So, you might gain access to the following additional benefits:

  • Avoidance of CD-ROM or USB flash drive deliveries and use. 
  • File recipients receive data in the appropriate format. Thus, it may not require end-users to convert files to the proper format. 
  • Lessens the risk of file duplicates. 
  • View action histories for future references. 
  • Avoid sending files through email that may congest servers. 
  1. Support Different Workflow Processes

A business workflow may need personnel to send and receive files from a digital library. Specific DAM systems have algorithms to help users take advantage of smart media server names. These software solutions help provide logical procedures essential to real-world needs. 

The DAM features that help support workflow processes include:

  • Managing messages through a central notification manager.
  • Partially or fully protect downloads. 
  • Password-protect files before downloading and sharing. 
  • View downloads from all users.
  • Filter metadata requirements. 
  • Approve or disapprove file uploads.

Administrative users may also assign specific roles for the different employees in the organization when using  DAM software. It allows for the creation of order to aid in streamlining workflow procedures. 

  1. Fits into Various Digital Marketing Frameworks

The files stored in a company’s database may let essential personnel brand the company in various ways. Branding may be an integral component for businesses to thrive, regardless of their industries. 

You can use a DAM system with online ad-tracking features. DAM technologies assist digital marketing frameworks in helping the organization personalize content based on the activities presented by visitors.

For example, one visitor clicks on a link about an article about games on your site. Consequently, you’re part of the company’s sales and marketing team promoting video gaming peripherals. By using a reliable DAM program, you can fine-tune its algorithm to help the business increase the interests of the visitor. Soon, the user might find online ads pointing back to your gaming shop. 

So, DAM software may help companies gain more profit. Think of it as an idea that won’t go away. The user will continuously find similar ads on different websites across the Internet. In time, the lead may find it too challenging to pass up on your offer. This ad-tracking opportunity allows prospects to become paying customers. 

If you need more information about how DAM features can help marketing campaigns, watch this video:

  1. Repurpose Content to Maximize Creative Opportunities

Creative minds may arrive at a point wherein no new ideas are entering their minds. Specific individuals may come at a creative block that hinders them from moving forward with their tasks. For example, descriptive writers might not find the right words to place in their articles. Conversely, digital artists may not find inspirations to create new works of art. 

Specific DAM systems may have digital storage facilities to help creative people in repurposing old content. Scanning through the file libraries may become easy as users can take advantage of filters and tags when searching for their desired content. 

For writers, you may find and read old articles, and rewrite them to fit new online portals. As a digital artist, you may find a few pieces of old artwork you might redo using newly acquired techniques. 

Use reliable DAM software to help review and recreate content to aid in maximizing your creative skills and talents. 

  1. An All-in-One File Storage Facility

Many people use different online services to store their files. Companies might use a specific website to store sensitive data to the cloud. 

However, using multiple digital storage services might become burdensome. Finding a particular file might require extra effort to accomplish. Thus, it might require individuals and organizations additional resources to what could otherwise be a simple task. 

Use reliable DAM software to store all your important files and media in one place. Colleagues and collaborators may use these applications as their “go-to” programs for locating assets. Furthermore, all users may download the files in their original file formats and sizes. 

Specific DAM features also allow administrative users to create watermarks for appropriate content. It enables an organization to add an extra layer of privacy to avoid unwanted content sharing and piracy. 

  1. Social Sharing

Many DAM apps have tools that help share files across different users. Specific features also allow users to share media across various social networks. This process helps eliminate adding extra steps to share content on the Internet. 

While it may seem like a monotonous ordeal to share content with social networking portals, proper online branding might be achievable when you post regular updates. Clients may also use special privileges when accessing DAM software to share content to their social media accounts. 

Aside from social sharing, particular DAM programs have digital asset collaborating features between employees. Essential personnel can work on the same file at the same time. In turn, completing the project may end at a quicker pace than initially intended. 

  1. Dynamic Media Optimization

Different DAM software has various features to cater to a diverse range of users. Specific programs contain smart image optimization functionalities that happen in real-time. These features help users in optimizing images by using available tools. Uploading high-resolution media files with the DAM app alone helps lessen the burden of computers, especially for units that might find it challenging to run photo-editing applications. 

These built-in media optimization tools may include:

  • Dynamic resizing
  • Cropping
  • Sharpening
  • Color correction
  • Increase or decrease vibrancy and saturation

Remember that images may still lose quality when stretched beyond their maximum limits. For example, you can upscale an 800-pixel photo to a 1,024-pixel image without losing too much detail. However, you might not stretch the same picture to 2,160 pixels or else pixelation occurs. Otherwise, the algorithm may try to sharpen the image, but unwanted artifacts on the photo may appear. 

  1. Reduce the Risk of Recreating Missing Assets

Business entities and other users taking advantage of DAM systems reduce the risk of recreating lost digital assets. Putting files into a central storage facility means you may feel less worried about spending countless hours trying to find missing data. 

DAM software may offer tools that allow quick and accurate search results based on specific filters. Thus, it might help you save valuable resources in trying to redo particular pieces of content. Use the additional time to strategize ideas and objectives to assist the business to prosper for success. 

Conclusion

Designers, brand managers, marketers, and other users can use the many features available in various DAM programs. Entire business teams and departments may collaborate in one central and digital location for streamlined workflows. 

Make sure to find and use the right DAM system that fits your needs. For instance, specific DAM apps might be suitable for creative professionals, whereas other software variants may be better suited for corporate offices. 

Adam Torkildson