Be Your Own Marketing Guru

You don’t have to be a marketing guru to drive more traffic to your website, but you can pretend you are if you take the right approach. There’s more competition online now than ever before, so if you want to stand out from the crowd you’ll need to play your card right. It’s time to throw out those old marketing tactics and start using what works now.

Forget These Tactics

Certain tactics that marketing gurus used years ago to see success aren’t working now. This is mainly the interrupt tactic marketing that isn’t seeing the same results these days. This includes:

  • Pop-up advertising
  • Cold Calling
  • Email Marketing
  • Premium Websites

All of these are out-dated methods that don’t work anymore because people are aware of them, annoyed by them, and have found easy ways to avoid them. Those pop-up ads get closed before people read a thing. Cold calls get ignored if the number doesn’t get blocked first. Emails go to the junk box and most brand’s target audience doesn’t view their website often. 

If you want to stand out from the crowd, it’s time to update your marketing methods.

What Works Now?

People are online now more than ever, but the tricky thing for marketers is that these consumers are also smarter than ever about their online interaction. Marketing gurus need to be clever and creative to attract an audience. The first place a brand should start is social media. Your target audience members are constantly on these networks all throughout the day.

Get creative with your content because quality content works better than paid advertisements when it comes to attracting more people to your brand. Find a way to mix up how you are presenting your content as a way to keep your followers interested and engaging. You can also use social media posts as a way to link out to your official website and make a sale.

Even though social media is more popular, you will still need to post on your website to continue attracting people. Don’t be basic with your headings, make sure they stand out from the selection that will appear in the search engine’s results. This will ensure you get more clicks. 

You should also think of the keywords people will be searching for when your article gets suggested. Use these keywords as SEO words and try to have them in your opening paragraph. It will help your brand rank higher on the search engine’s results page.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.