Adam Hansen
Author Archives: Adam Hansen
Adam is a part time journalist, entrepreneur, investor and father.
Adam Hansen
Hibu Reviews Prove Small Businesses Can Compete Online Without the Headache
Running a small business in 2025 means constantly battling an overwhelming digital marketing to-do list. Many business owners are drowning in technical tasks they never signed up for. Hibu, a U.S.-based marketing agency serving over 70,000 customers, offers a solution that earns enthusiastic reviews from time-strapped entrepreneurs and small business owners. Not just the boss—the […]
Continue Reading
How Small Businesses Can Improve Website Conversions
Getting traffic to your website is only half the battle. The real challenge for many small businesses is converting those visitors into paying customers, clients, or leads. It’s one thing to get clicks—it’s another to get action. If your site is seeing traffic but not delivering results, don’t worry. You’re not alone. Conversion rate optimization […]
Continue Reading
International Diversification as a Strategic Necessity for Brazilian Investors”
Authored by Rodrygo Tozzo, CFP® Peer reviewed by Renato Afonso A. M. Neto Sodré Abstract This article discusses the importance of international investment diversification for Brazilian investors, considering the limitations imposed by home bias and the risks associated with asset concentration in the domestic market. Through theoretical and empirical analysis, it aims to demonstrate how the lack […]
Continue Reading
Top Challenges Food Business Owners Face & How to Overcome Them
The food industry across the world is dynamic and competitive. Whether you own a supermarket, convenience store, pub or café, you’ll encounter various challenges that test your ability to adapt and innovate. From keeping up with changing consumer preferences to investing in the right food equipment, the path to business success isn’t always straightforward. But […]
Continue Reading
Smarter, Faster, Stronger: How Small Businesses Can Enhance Workflows with AI
Artificial Intelligence (AI) is no longer the exclusive domain of large corporations with vast IT budgets. Today, small businesses are increasingly turning to AI to improve efficiency, reduce manual tasks, and deliver better customer experiences. Whether you’re running a boutique agency, a local retail store, or a growing service-based business, AI can help you get […]
Continue Reading
Create a Customizable Scratch-Off Ticket in Just a Few Clicks
In an age where customer engagement is everything, businesses are constantly looking for new and creative ways to build excitement and loyalty. Whether you’re launching a new product, running a holiday promotion, or simply looking to surprise and delight your customers, scratch-off tickets can be a game-changer. What used to require design teams, print shops, […]
Continue Reading
Family Law in the Boardroom: What Entrepreneurs Need to Know About Protecting Business Interests During Divorce
Entrepreneurship often demands long hours, personal sacrifices, and substantial financial investment. But many business owners overlook one significant risk to their ventures: the impact of a divorce. When personal and professional lives overlap, as they often do, a marriage dissolution can potentially jeopardize the business you’ve worked so hard to build. This is especially critical […]
Continue Reading
An introduction to LinkedIn marketing for small businesses
Many of us overlook LinkedIn and gravitate towards more visual social media platforms like Instagram and TikTok. However, it could be one of the most powerful channels for your small business. With a thought-out strategy, LinkedIn can become a platform for growth, visibility, trust, and leads for your company. If you’re a small business owner […]
Continue Reading
Benefits of Phased Array Ultrasonic Testing
Within the field of non-destructive testing (NDT), accuracy and efficiency are the most important. Traditional ultrasonic inspection has long been a proven way to detect flaws and examine material without degrading anything. But as companies need faster inspections, more information, and more reliability, there has emerged a more advanced technology: Phased Array Ultrasonic Testing […]
Continue Reading
Developing Leaders in Family Businesses: The Role of Programs Like the MBA for Successors
Written by the specialist Mr. José Vasconcelos Jr. Note: This article was peer reviewed and approved by the expert Márcio Alessandro A. P. Teixeira. INTRODUCTION Family businesses are fundamental pillars of the global economy, accounting for a substantial share of GDP in many countries and employing millions of people worldwide. These businesses, which often combine […]
Continue Reading