Adam Hansen, Author at Small Business Sense

Adam Hansen

Author Archives: Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.

How to Start a Business Letter: A Guide for Beginners

How do you get to the top? Superstar business leader, Indra Nooyi, knows how. Serving as the chair and CEO of PepsiCo, 62-year-old Indra, is proud to hold the spot as one of the world’s most powerful professionals. How exactly did Indra claim her success and make her way to the top? She did it […]

6 College Promo Items Businesses Can Use to Their Advantage

College promo items are the most preferred tactic to reach college students. Students use these items daily so it makes sense to use them for marketing. It’s super easy to win their attention through the things they interact with often. Businesses that win college students’ attention can gain a competitive edge. The students can turn […]

Employee Drug Testing: Is it Necessary?

In recent years, an increasing number of states have legalized marijuana, whether it be for medical or even recreational use. So much so that nowadays only Idaho, Nebraska, and South Dakota completely prohibit any marijuana use. What’s more, some of the most successful companies out there such as Apple, Google, Microsoft, and Facebook have stopped […]

Why Every Business Should Have A Marketing Strategy

A marketing strategy refers to a comprehensive plan that businesses create, which forms the foundation of their marketing activities. Usually, marketing strategies are centered on the core focus of advertising and promoting the business to gain a stronger following. The goal of having a marketing strategy is to use the least resources possible or to […]

How to Attract Customers to Your Restaurant: The Best Tips and Tricks

There are over half a million full-service restaurants in the United States alone. Add that to the volume of restaurants that exist globally and it’s clear that food is big business. Just because people love to eat though doesn’t mean that opening a restaurant is a guaranteed way to make money. As a matter of […]

This Is All You Can Do with Branding Mockups!

As a POD seller, you know how competitive the market can get. Using every advantage you can to get ahead of your competitors should be a constant thought in your mind. What if I told you there is one tool that can: Reduce your work time image-wise Reduce your budget Make it easier for you […]

Steps to Set Up Automated Way of Testing Your Systems

What is Automated Testing? Automated testing is a method of conducting tests periodically, which run on their own. These automated tests run based on tools and preset conditions, set by the tester or developer. Strategists look at several points when planning automated tests. They consider the test environment, the approach, and the types of tools […]

PDF Apps: Mobility of Your PDF Documentation

You don’t need a computer to edit your PDFs. Check out how you can change your documents on-the-go with mobile-friendly PDF apps. The PDF has long been used as a standard file format for its portability and ability to present text, images, and other content in the same appearance regardless of the device in use, […]

How to Save Your Business Money During Tax Season

We’re guessing you started your business because you have a passion for something. And, unless you’re a CPA or Tax Attorney that specializes in tax planning, we’re guessing that you are always willing to learn about potential entirely above-board tax savings opportunities. Running a small business can be stressful enough day to day, but as […]

Cover Your Bases: A Step-by-Step Guide to Constructing a Baseball Field

Whether or not you’ve seen Field of Dreams, almost everyone growing up in America has dreamed of building a baseball field. You could sit out on eternal summer evenings watching the players in their crisp white uniforms against the rich green of the field. Fireflies would blink in and out as you rise to your […]

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