Richard Parker, Author at Small Business Sense

Richard Parker

Author Archives: Richard Parker

What is Digital Marketing? A Step-by-Step Guide

The number of people using the internet is increasing, and it’s going to continue to go up. In fact, currently, there are about 4.5 billion people worldwide who are surfing the web actively; that’s 59% of the global population. This is why it’s imperative for businesses of all sizes to understand digital marketing. With this in mind, […]

Best File Formats for Business Documents

As e-commerce sales increase, it becomes increasingly common for businesses to rely almost completely on digital files. Teams collaborating on projects may not even work inside the same building. If you regularly need to send documents to colleague via a network or over the internet, what file format should you use? Here are seven of […]

Is Customer Service Part of Your Marketing Strategy?

Consumers are 90% more likely to trust and purchase a product or brand recommended by a friend or family. There’s no way around the fact that word-of-mouth is the most powerful form of marketing available, driving $6 trillion in annual spending. With social outlets and review sites offering a platform and amplifying voices, word-of-mouth now […]

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