Richard Parker, Author at Small Business Sense

Richard Parker

Author Archives: Richard Parker

Is Customer Service Part of Your Marketing Strategy?

Consumers are 90% more likely to trust and purchase a product or brand recommended by a friend or family. There’s no way around the fact that word-of-mouth is the most powerful form of marketing available, driving $6 trillion in annual spending. With social outlets and review sites offering a platform and amplifying voices, word-of-mouth now […]

3 Ominous Signs You Need To Dump Your POS System Today

Everything you do in business climaxes with the sale. Whether you are a veteran company, a fledging start-up, or a brick-and-mortar store, the ultimate goal in commerce is to get someone to buy your product or service. From market research to keyword research, from PPC ads to list building, from competitor analysis to auto responders, […]