Alex, Author at Small Business Sense

Alex

Author Archives: Alex

Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.

5 Print Marketing Myths Debunked

Do you think print marketing died with the advent of digital marketing? If so, it might be time to think again. Print marketing has been around for well over a decade. And while various methods of marketing have challenged print throughout the decades, it has remained a highly effective way to promote any business, organization […]

What are the Best Methods to Become Popular on TikTok in 2020?

Social media has become an integral part of the lives of many people. While there are numerous platforms out there, one of the most popular in 2020 is called TikTok. For those who might not know, TikTok is a social media site where people post videos of themselves. Often, these videos take the form of […]

How to Build a Flower Business with Modern Marketing Tools

Technology has changed how nearly every business operates and this is true in the floral industry as well. While many people might think about flowers as something that is a bit “traditional,” there is actually a rising demand for flowers across the world. A significant proportion of flowers in the United States buy flowers at […]

Marketing for Small Business in 2020

When it comes to building a small business, there is a lot to consider. One of the most important aspects is marketing. It is important for businesses to come up with a well-rounded approach to marketing that is going to raise the company’s visibility and profile. After all, if a business offers great products and […]

The Importance of Instagram in Marketing

In today’s era, it is important to come up with a well-rounded marketing strategy. This includes incorporating tools such as social media marketing. There are numerous social media channels out there and one of the most important is Instagram. Without a doubt, Instagram is one of the most popular and useful social media channels. Any […]

6 Ways Your Business Can Go Green

Going green as a business is a smart decision for various reasons, like how a growing number of potential customers seem to be choosing eco-conscious companies over others. Some are making the switch because going green usually results in more efficiency, which can speed things up and even save money. The following are six ways […]

The Benefits of Hiring a Digital Marketing Agency

The world of marketing has changed significantly over the past few years. It is important for everyone to make sure they come up with a well-rounded approach to their marketing strategies. While there are lots of ways to approach this critical facet of business, it is also helpful to hire a digital marketing agency. There […]

5 Benefits of Opening a Franchise

Franchising began to thrive after the passage of the “Lanham Act”. It allowed the sharing of a brand provided that the brand owner was the supreme controller of the goods and services offered. Most people have no clear picture of it despite its benefits to the economy. Franchising is the merging of two different and […]

Tips to Improve Work Performance for Office Workers

When it comes to work performance, companies are always trying to find ways to get the most out of their employees. Businesses often focus on making sure they hire the right people, looking for the perfect mix of both experience and education. On the other hand, there are also other ways that companies can improve […]

How to Use a Lead Assignment to Grow a Business

One of the key parts of business growth has to do with leads. For those who might not know, a lead is a potential customer who is already warm to the products or services of that particular business. Typically, a lead is someone who has already expressed interest or an individual who needs the services […]

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