Heron Nelson

Author Archives: Heron Nelson

Heron is a business blogger with a focus on personal finance and wealth management. With over 7 years of experience writing about financial topics, Heron has established herself as a trusted voice in the personal finance space. She has a deep understanding of financial concepts and strategies, and is able to explain them in a relatable and actionable way for her readers.

How to Tackle the Trust Issues for Business Digitalization?

Among the various complications of the business digitalization process, the issue regarding trust is the most severe. Then again, how to build trust in a digitalized business process that has little to no human interactions? Can it be solved with a trusted partner and authorized certifications? What about the legal validation of the transactions and […]

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The Path to Building a Lead Generation Process

Are you a sales professional trying to simplify and improve the lead generation process? Lead generation is quite a complex function that can benefit sales. It is composed of lead nurturing, reporting of all kinds, and various analytics. The lead generation process is the core of the business that functions via sales. If your business […]

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