9 Simple and Inexpensive Things You Can Do to “Wow” Your Best Clients

Out of all the things you have to consider before starting your business, market research is high on the list. When you truly know your customers, you’re able to give them an experience they’ll never forget. If you offer these moments consistently, you’ll attract more loyal, faithful buyers.

How to Easily “Wow” Your Customers and Clients 

Offering your customers a VIP experience doesn’t have to cost an arm and a leg. In fact, there are plenty of things you can do to impress your clients at little to no additional cost to you.

1. Send Personalized Online Greetings Cards

Customers appreciate it when you remember special dates or milestones. If you know your client is a veteran or they’re celebrating a birthday, you can use BeFunky’s card maker to make that day extra special. Be sure to personalize it with their name and a unique greeting/sign-off. 

2. Understand Their Preferences or Interests

While corresponding with your clients, ask about their likes and dislikes. These questions can be casual (i.e., their favorite band) or professional (i.e., their preferred communication method). Once you’re aware of your client’s preferences and interests, you can start catering to them.

3. Hire the Right Employees and Freelancers

If you’re going to hire employees and freelancers anyway, you might as well find staff that can serve, respond, and focus on cultivating client relationships. Your staff should be willing to meet with your clients and introduce themselves, regardless if they’re dealing with them directly.

4. Combine Automation With a Human Experience

Automation can help you serve your clients better, but it limits the human experience. There are times when clients need your personal attention, as it increases their comfort levels and trust in your brand. Give your clients a direct number or email if they need to contact your human team.

5. Be Communicative, Kind, Direct, and Transparent

Sometimes it isn’t about what you say but how you say it. For example, saying “my pleasure” after a “thank you” can show graciousness, and writing “my apologies” comes off as more sincere. Do your best to be professional, kind, direct, and honest when speaking to clients.

6. Follow Through With Your Promises

Accidents happen, and you won’t always have the time or ability to follow through on your promises, but this should be the exception, not the norm. If you say you’re going to do something, do it. Let the client know they can trust you to take care of them and their projects.

7. Try to Be Present for Last-Minute Meetings

No one likes to stop everything they’re doing to speak to a needy client, but if it’s an emergency, try and be there for them. If your client is late or isn’t answering their email, pick up the phone. Explain that you can answer any follow-up questions they may have or reschedule if necessary. 

8. Resolve Problems as Quickly as Possible

All client relationships will experience problems to some degree. When a client brings an issue to your attention, actively listen and try to come to a complete resolution. If something you did caused the problem, don’t make excuses. Apologize immediately and do your best to correct it.

9. Show Your Clients What to Do

Some of your clients won’t be tech savvy or familiar with how you do things. Instead of telling them what to do, start a Zoom meeting that shows your desktop. Walk them through how to register for your online portal and explain how to navigate your site or the software’s dashboard. 

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.