8 Marketing Tips for Reaching People Looking to Build a House

Building a home is a big decision that can be overwhelming to many people. That’s why those in the home building industry need to have a plan to reach out to potential homeowners. Here are eight marketing tips for reaching people looking to build a custom house, and these tips can set up a construction company for success.

1. Leverage Social Media

To reach potential customers, utilize social media platforms such as Facebook, Twitter, Instagram, and YouTube. This can include informative articles, photos, and videos showcasing your business or services. These should be of high quality and engaging. For videos, you can use 360-degree virtual home tours and live streams from the building site.

2. Use Visuals

Obtaining professional photos of homes you’ve built can help give potential customers a better idea of what they can expect when working with you. Use these visuals in your marketing campaign and social media channels to grab people’s attention. They will give the consumer a better idea of what they’re getting and could make them more likely to work with you.

3. Offer Free Consultations

People may be intimidated by the home-building process and offering free consultations can help put their minds at ease. Use this to show off your expertise and build a relationship with potential customers.

4. Take Advantage of Local Events

Look for local events that are related to home building, such as trade shows or networking events. These can be a great opportunity to connect with potential customers and tell them about your business.

5. Create a Newsletter

Create an email newsletter with helpful tips and advice related to home building. This will help you stay top-of-mind with your potential customers and encourage them to reach out when they’re ready to begin their projects. In the newsletter, include links to blog posts, photos, and videos from your website.

6. Create a Blog

Post informative blog posts on your website related to home-building topics. This can range from design tips to advise on selecting materials or services. Not only will this content help potential customers, but it can also boost your website’s ranking in search engine results. The content can be shared on social media and in newsletters.

7. Connect With Influencers

Identify influencers in the home-building industry and build relationships with them. Offer to collaborate on projects or provide them with helpful information and resources. This can help spread the word about your business and increase your reach to potential customers.

8. Offer Referral Incentives

Encourage existing customers to refer their friends and family by offering them an incentive. This can be anything from a discount on their next purchase or a free consultation. This will increase your customer base and generate more positive word-of-mouth for your business.

By following these tips, you can reach potential customers looking to build a house and provide them with the information and resources they need to make a smart decision. Having a sound marketing plan can help you stay top-of-mind with potential customers and encourage them to reach out when they’re ready to begin their project.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.