6 Marketing Tips for Insurance Companies

One can start a business with the nuts and bolts of a business plan, product, and staff. Still, if your targeted sales group never knows you exist, the end of a dream will be close at hand. Growing your insurance business demands the world know you exist. So ask yourself a few questions:

Do you know your customer?

Do you understand their needs?

Why should anyone buy your product?

The Contemporary Buyer is Online

Gone are the days of the door to door salesman. In the era of AMAZON, baring through technological advancement to grab a potential policyholder’s attention is a beginning. To close the sale on your product, try these marketing tips.

1. Craft Your Website Down to Detail

Frequently, the first interaction with your business is the website. Poor construction, limited information, and slow landing times will place you at the end of a research pile for anyone looking for a policy.  Consider the following information in that pursuit: Over half of the total Internet searches for insurance happens on mobile devices. Low page loading speeds will cause your potential customer to drop pursuit.

2. Use SEO

Most action online occurs through a search engine. Optimize your pages to get your business located in the top five of a search engine’s results. Most people do not venture beyond the first page or the top ten links. Web Pages created with quality content, matched with tags, and vetted out with descriptors are a beginning to welcoming curious new eyes to the insurance field.

3. Create a Blog

Blogs not only generate traffic to your website but also provide singular content to support your authority and knowledge of insurance. Quality content is about making your company into a worldwide resource instead of the small-town agent with a handful of policyholders. With quality content, your expertise is opened up to the world.

Blogs are also important for customers when researching services across the service board before making final decisions. Always, the blog content that reaches into the heart of insurance matters, in a context that speaks concern, will generate a sale.

4. Keep it Simple

Insurance policies are already overwhelming for your busy customers to understand. Most people have a limited understanding of what is in a policy and what it does. On your website, give the viewer a few focused choices instead of pushing them away with a myriad of details. For creating a focus on your behalf, create a tool so customers can compare your offerings to others. Also, try filming short videos that explain the fundamentals of different types of coverage.

5. Advertise Through Pay Per Click

Be sure that you realize that, even with perfect SEO, not all web searches are equal. Some searches create pages taken over by advertisements. Should you choose to follow in that trend, make sure you pair up with a marketing firm that is well versed in this area.

6. Pull Away From the Pack

What makes your company better than your competitors? Awards in-house, praiseworthy press, and positive peer evaluation may be the hook that changes a customer’s research into a long-term policyholder. Place your reviews and ratings also on the front page of your website. Use video to capture the essence of supportive care your team provides; begin with recording your volunteer efforts in the community.

On Thriving as Singular

The point of marketing is about getting that fantastic product of yours out into the economic commons. Marketing is about commerce. Marketing is cultivating supportive press. Marketing is getting your business name out into the public so that potential customers know where to find you. Remember, what worked in 2008 will not work anymore; technology, jobs, and healthcare have changed the economy forever. Now is the time to build fundamental strategies to ensure your business’ survival in the coming years.

 

Alex Hamilton