5 Strategies to Marketing ICOs
Keeping up with new tokens and ICOs isn’t as easy as it used to be, mainly because there are so many of them on the market right now. Despite the high market saturation, ICOs remain among the best ways to raise funds and sell the underlying cryptocurrency tokens at the same time.
Of course, the high market saturation is a problem on its own when you are doing an ICO, especially when you consider the fact that you need to get the market’s attention and attract potential investors. A good marketing campaign is needed, and we have the best strategies you can implement in this article.
Create a Strong Online Presence
The pre-launch stage of the ICO is very important. This is when people look for more information about your crypto and why funding it is a good idea. The worst thing you can do at this stage is to not provide sufficient information.
Offering information about your coin alone is not enough. You also need to make sure that potential investors can find the information they’re looking for easily. Having a well-designed, well-developed website is a must.
You also want to strengthen your online presence with the help of social media pages. Social media sites give you the ability to interact with the audience (and potential investors) directly. This is an important thing to do during the pre-launch stage.
Create a Whitepaper
While blog posts and articles are great for capturing the attention of your target viewers, they are not the best way to convey a more detailed set of messages. When you want to really lay out what your ICO is all about, the best medium to use is a whitepaper.
There are additional reasons why releasing a whitepaper is beneficial to the success of your ICO. First of all, whitepapers tend to get the attention of industry experts and other stakeholders. It is a great way to build credibility and make your ICO that much more attractive.
The second benefit is exposure. Media outlets and those who are following the latest developments from the cryptocurrency world will pick up on your whitepaper and give your ICO the much-needed exposure. Producing a whitepaper is a way of showing how serious you are about the whole process.
Reach Out to Media
Speaking of media exposure, reaching out to media outlets and doing some PR work are both crucial to the success of your ICO. Spreading information is good; getting others to talk about the ICO is better. When the information comes from third-party sources, you also get a nice boost in credibility.
There are other ways to further expand the exposure your ICO gets. You can use ICO sponsored posts to really connect with targeted viewers who are already interested in ICOs. You can also rely on ads to gain traction early in the game.
Use Advertising to Your Advantage
Speaking of ads, it is worth noting that there is always an ICO ad circulating through popular advertising networks these days. Just like you need to stand out on the market, your ads need to be just as unique for them to be effective.
Forget about generic ads that direct potential investors towards buying your tokens. You want the ads you publish through advertising networks to be much more personal – and relatable – than that. Use the unique characteristics of your ICO as the key messages to make your ads more appealing.
Invest in great visuals. Using great visuals is how you stop the audience dead on their tracks and get them interested in learning more about your ICO. Once you have that interest from the audience, the rest of your investor acquisition journey will do the hard work for you.