5 Simple Ways To Grow Your Sales on Amazon
Starting as a little-known bookstore barely two decades ago, Amazon has grown rapidly to become the world’s largest online retailer. Today, millions of third-party sellers make a living on the platform which generates nearly $90,000 in sales every minute.
Are you a vendor on Amazon looking for ways to grow your sales and profits? This post is for you. Here, we will share five proven tips and tricks for Amazon sellers.
Let’s get started!
Improve your SEO
One of the quickest ways to rank your items highly on Amazon is to understand and implement the right Amazon SEO techniques. A good place to start is to optimize your product title which is easily the most important part of your listing.
With a character limit of 500 characters, it’s recommended that you use this space optimally by including as many relevant keywords as possible. For example, consider adding brand keywords, color, size, material, quantity, and any other detail that tells potential buyers the features, uses, and benefits of your product. Amazon also allows you to write a detailed product description in a separate field, which means you have further opportunities to include additional keywords to your listing.
For effective keyword research and insights on how to optimize your listing for Amazon SEO, we recommend you take a look at this comprehensive guide on top Amazon seller tools. Pick a few that best suit your business and leverage them to gather valuable data including the most profitable keywords that potential buyers are searching on Amazon.
Did you know that over 80% of online buyers today say that they trust product reviews the same way they do for recommendations from friends and family? However, the bad news is that nearly 90% of Amazon shoppers never leave feedback; this means that accumulating reviews is one of the biggest struggles most merchants on here struggle with.
A few simple ways to overcome this challenge include automating buyer feedback collection process by using tools like FeedbackFive to help boost the volume of feedback submitted by buyers. Alternatively, you can try reaching out to people locally that have used and enjoyed your product(s), requesting them to leave feedback. Where possible, encourage reviewers to provide feedback that includes media, for example, images or videos.
Offer discounts (including giving away for free)
Yes, you heard it right. Sometimes losing (money in this case) may mean gaining more in the long-term. Giving big discounts (up to 99% off which is the maximum allowed by Amazon) gives you an opportunity to sell more and interact with customers. With increased sales and interactions, gathering reviews and feedback becomes easier. As we have explained in the previous point, these reviews help to add credibility and ultimately boosts product rankings on Amazon.
Additionally, you can offer discounted prices and implement giveaways when looking to dispose of stale and outdated inventory. This also helps to generate goodwill which is good for increasing return business.
Create a solid pricing strategy
How you price your inventory plays a significant role in your success (or lack of it) when selling on Amazon. A common mistake that most FBA sellers commit is to ‘set and forget’ their product prices which means they hardly remain competitive in the highly dynamic Amazon market. In addition, most vendors lack the confidence to test their price points while others find it difficult giving up control of their product listings. These coupled with an unwillingness to employ technology to automate pricing and repricing are some of the main factors that contribute to low sales on Amazon.
To avoid falling into this very common trap, it’s important for you to have a sound selling strategy that helps you stay competitive throughout. A simple but highly effective tactic would be to set automatic repricers which enable you leverage the current state of the market so you can maximize your sales.
Use out-of-the-box marketing techniques
While Amazon is one of the most profitable marketplaces for most online sellers, it’s also an incredibly competitive platform where average sellers find difficulty thriving. To stand out from the competition, therefore, you need to employ several not-so-common marketing strategies for your items. For example, you might want to try using influencer marketing techniques to create awareness particularly when launching new products and to boost your brand’s credibility. Another method is to create brilliant packaging to give your items a ‘premium’ feel and look both which are great for branding.
Do you have any additional tips or tricks that has worked exceptionally well for you as an amazon seller? Feel free to share with us in the comments below.