5 Marketing Strategies for Your Jewelry Shop

Jewelry shopping can be daunting for shoppers, especially for first-time buyers. However, selling jewelry can be equally daunting but it is something that doesn’t get talked about as much – a popular way jewelers are turning this around is to offer more affordable diamond engagement rings under $500. Even then, there are other strategies you can put into action.

It is strange and needs some attention especially if you are looking to realign your business to the ever-changing digital market where offline and online marketing strategies have to be in sync with each other.

Here are 5 marketing strategies for your jewelry shop.

1.  Create an Authentic Web Presence

You may be a really well-established brand offline with a loyal customer base but if you are looking to expand, there is no substitute for a digital presence. However, to stand out from the crowd you need to invest in a digital presence and make the experience authentic for your potential customers.

Tap into multiple social media channels such as Instagram and Whatsapp and make sure you have a dedicated customer relation team to handle customer queries promptly. Similarly, invest in a great website that has all the necessary information so that the customers do not feel lost.

2. Refrain from Heavy Editing

Though you may feel that the more your website and social media channels are sensitized with heavily edited pictures, it is far from true. In a web of fake photos and exaggerated claims, people are secretly craving authenticity and that they are seeking in all aspects of life.

Make sure you only put pictures of jewelry that you can offer and not some heavily edited version. When this happens, there is a clear gap between expectation and the final delivery and that will make a huge dent in your reputation going forward. Find out how to take beautiful jewelry photography with this link.

If you are in it for the long haul, you may want to have a more long-term sustainable strategy!

3. E-Mail Marketing for the Win!

Do not underestimate the power of a good newsletter and e-mail marketing. It is your way of reaching your customer in their mailbox directly. Put your special deals and special products in the newsletter so that the customers have something to look forward to. Who does not love discounts especially on things as expensive as jewelry?

4. Try PPC Advertising

You may also want to tap into the potential of PPC advertising to increase your virtual reach and develop a bigger clientele. If nothing else, it will give your brand greater visibility which is always a great thing for driving sales and registering in the public imagination. You should always get in touch with a good marketing agency to seek help with this.

5. Have a FAQs Section on Your Website

When it comes to jewelry, customers have to deal with a lot of information, all of which is not authentic and helpful. If you want to create a genuine brand that is trusted by people, include a FAQs section in your website and answer some most commonly asked questions and doubts on jewelry to make the process easier for people and see the magic work!

The Final Word

We hope that you can make use of these strategies to grow your customer base and expand your business.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.