5 Effective Practices to Help Attract Patients to a Dental Office

Your website is your virtual office and what people see first when they land on your site. In the same way, you dress for work and make an effort to keep your physical office clean and tidy for professional reasons; you should also put forth the same energy toward creating a great first impression on your website. If you own a cosmetic dentistry practice, you must do everything possible to ensure potential clients can find you online and have a positive experience browsing through your site. Potential clients will be looking at how good (or bad) the design of your website is, how easy it is to navigate, and whether or not they feel like their questions are being answered by the content on your site. Here are five tips to help you get started.

1- Keep Up with the Latest Advances in Dentistry Technology

The general public’s first impression of you and your cosmetic dentistry office is formed by how you present yourself. Once potential patients see your marketing materials, they form an image of what type of cosmetic dentistry office you are and how you will treat them. If your marketing materials are outdated or unprofessional, it sends a message to people who may need dental services that you are also outdated or unprofessional.

2- Make Sure That Your Staff is Well Trained

A first impression is an important thing to get right. The same is true for your dental cosmetic practice. According to Harvard Business Review, if you want to make the right first impression and score more appointments in the future, you must be sure your staff is well-trained and ready for clients.

Training does a few things for your practice. For one, it ensures that your staff can communicate with patients in a clear and friendly manner, which is vital for creating a positive experience. It also allows them time to familiarize themselves with the tools and techniques they’ll use to create the best patient results. This familiarity means that clients can feel comfortable during procedures. Both factors are crucial for creating lasting memories with clients and ensuring they return for future visits.

3- Keep Your Office Clean and Tidy

Too many cosmetic dentistry practices make their offices run down and sloppy. They feel it’s a waste of money to keep the office looking great because patients only spend a few minutes there. Indeed, your patient will only spend a few minutes in your office. Still, all sorts of other people will be in it: patients’ friends and family members, potential patients, employees, and prospective employees. These patients won’t have any reason to be in your office unless they trust you. To get them there in the first place, you need to give them a good first impression.

4- Be Friendly

When your patients enter your office, they should feel welcome and comfortable. This is especially true when you’re trying to practice cosmetic dentistry on an empty stomach. Your waiting room should be clean and free of clutter, and your staff should be friendly and ready to assist patients. If patients have questions about the process, their insurance coverage, or any other part of their visit, you want to make sure they ask them so that you can address them and avoid later confusion or conflict.

5- Be Knowledgeable

There are many ways to make a good first impression. A nice suit shows that you take pride in your appearance and are ready to take on new clients. Having a good haircut shows that you care about yourself and can afford the extra expense of getting a haircut every month or so. If you have a beautiful smile, it shows that you have confidence in your professional abilities. But sometimes other factors play into how someone perceives your appearance—for instance, how clean your office is or if the music playing overhead is too loud or too soft as a dentist who focuses on cosmetic dentistry and strives to provide excellent customer service.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.