3 Ways You Can Promote Your Business On A Tight Budget
One of the biggest challenges that company space is feeling like they don’t have the kind of resources they need to promote their business as much as they would like. For companies just starting out it’s normal not to have a huge budget to spend on marketing.
However, the great news is that you can still successfully promote your business even with limited resources. Take a look at some of the best tips for how to do that.
Use Social Media
There’s a reason why social media has become such a popular form of marketing. It’s free!. There’s a huge opportunity for visibility without having to pay hefty fees. All it takes is a little bit of know how and consistency on your part.
You should have accounts on all of the major social media platforms. The most popular are currently Facebook, Instagram, and Twitter. Of course, if you really want to get ambitious you can also add profiles to Pinterest, Reddit, and even Snapchat.
Beyond just having a profile, you should also have a strong presence. Get to know how to bring people to your page, and start engaging. If you’re not familiar with how social media works, that’s OK. You can start slow and master one platform before moving on to the next.
Share Great Content
When trying to bring customers to your page, it helps to lure them in with something valuable. Sure great content that’s a value to them. Not only will people be more inclined to visit your page who might not have otherwise ended up there, but Google will start to favor your page as well. If you’re lucky, you’ll start to find yourself in the top results for your keywords.
In addition to trying to bring people to your own page, you can also consider being a guest Blogger for other websites. Offering your expertise is a great way to give your business credibility and an incentive to visit your business website.
Host a Giveaway
People love a good deal. One of the smartest ways to bring people to check out your businesses to offer them something that they can’t resist. A giveaway is a fantastic way to bring people to your page who will in turn invite their friends. A giveaway may not always be simple depending on the type of business you’re running. For example if you offer a service rather than an actual physical product, it might make more sense to offer a discount.
If you can, get it as viral as possible. The more people that you can get talking about your giveaway, the more likely that people are going to show up.