3 Simple Ways To Grow a Small Business

Build a Sales Funnel

With the help of the sales funnel, the business can move to the next level. When you think about a sales funnel, think about the path a customer takes. When they first meet your company, whether in person or online, they are at the top of the funnel. When a customer takes the action you want them to take, like buying something or signing up for a service, they have moved through the sales funnel. You need to think of creative ways to move potential customers through the sales funnel so you can make a deal. This can be done by giving the customer a discount or asking for their contact information so you can keep them informed about your business. You can’t keep depending on small business grants indefinitely.

Put corporate social responsibility into action

Many clients seek out companies whose ideals are similar to their own. Don’t depend on your current advertising techniques to bring in new business. By practicing corporate social responsibility (CSR), you acknowledge the effects your company has on all facets of the community. Allowing the public to see what your company is doing to make a difference can benefit your bottom line.

Following are some instances of how your company can engage in CSR:

Going green: There are more advantages to running a green business than just lower utility expenditures. It demonstrates to the public your commitment to minimizing the environmental impact of your company. Go green and make adjustments to lessen your carbon footprint, such as pursuing energy-efficient projects or earning Leadership in Energy and Environmental Design (LEED) certification.

Community service: Encourage your staff to volunteer in the areas where they reside and work.

These kinds of initiatives, such as volunteering at a food bank or maintaining public places, demonstrate your company’s commitment to the community and its residents. Finding methods to improve your technique or the materials you use to make items that are more ecologically friendly is one way to produce sustainable goods. 

Think about selling your small business as a franchise

Small businesses often use company franchising as a way to grow. This means that you give a different person the rights to your business. After that, they start their own branch of your business and run it. Several well-known businesses, like Marriott hotels, Starbucks, and McDonald’s, offer franchises. When your company’s franchise network grows, there are more places to buy your products, which boosts sales. 

Can you franchise your business before selling the rights to it? For some businesses, like fast food places or gyms, franchising is a better way to go. 

Offer a wider range of products and services

You have been able to get people to buy your main product or service. After all, that’s why you started to grow your small business in the first place. You might now be able to get more customers if you offer a variety of goods or services. 

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.