3 Lead Generation Mistakes You Didn’t Know You Were Making

It goes without saying that the overarching goal for any business is to generate leads and convert them into sales. Leads, whether they come via the phone, a search engine page, or from Social Media, are incredibly important considering that they are potential clients who have shown organic interest in what you have to offer.

However, a good lead source can be hard to come by. This might be because it is all too common to make mistakes when generating lead flow. So, to prevent this from happening to your business, we’ve compiled a list of lead generation mistakes not to make.

Mistake: You Don’t Use Your Blog to Its Full Potential

When it comes to lead generation, it is always a good practice to optimize your website’s blog for SEO. To do so effectively, it’s typically best to get the help of experts like the team at Sprk’d who provide content marketing services, as they can create a tailored plan that best fits your needs. However, there are also some tips and tricks you can follow to make sure your blog is used to the best of its ability. These include:

  • Blogging consistently. You always want to have new, fresh content on your page.
  • Using keywords to your advantage you will want to use keywords that match what your prospective clients are searching, such as “plumber in Reno, Nevada” or “HVAC fall cleaning service”. Additionally, make sure to use these keywords naturally in your content, or the search engine may flag your blog as spammy.
  • Adding a call to action at the bottom of the post. This can be anything from signing up for a newsletter, calling your office, or offering a discount code.

Mistake: You Aren’t Active on Social Media

In today’s digital world, everyone is on social media. So it only makes sense to use these platforms to your advantage! The easiest way to do so is to treat your social media pages as an extension of your website. Communication is key here, as your clients will want to feel heard and that they are talking to someone behind the screen that wants to and can actually help them.

What’s the best way to interact with your following on social media? Some best practices include linking and sharing any and all new blog posts, answering every question and comment, sharing special social media only offers and products, and posting a variety of content types. However, it is important to watch out for the  over-sharing of your specific product and brand, as social media is there to help you gain leads and develop interest in your product. Relating everything you post back to your services can actually turn a client away, as it can make you come across as unauthentic.

Mistake: You Are Focusing On Only One Lead Generation Tactic

Relying on one marketing tactic for your lead generation can be all too easy, but doing so severely limits your reach. Think outside the box and make sure your efforts include a mix of cold calling, email marketing, speaking at industry events, holding seminars, getting active in your community, and following marketing trends to see what your client’s are looking for. Don’t get comfortable with only choosing one technique, as the more creative you get with your lead generation, the more you will become an industry expert and the more visitors you will get coming to your website.

Additionally, not diversifying your leads can create a problem down the line, which is not knowing what source brings the most valuable clients to your website. Gathering this data is pivotal for any marketing plan, as you will better know how to improve your marketing tactics once you can pinpoint where your success is coming from.

Using these tips will help you improve and get more out of your lead flow. With a little bit of consistency, time management, and dedication, your leads will be coming in in no time!

Adam Torkildson