3 Key-Mistakes to Avoid For Real SEO Success
It is known amongst marketing people that SEO as a marketing channel and skill can be quite difficult to master and obtain measurable success with.
In this short yet informative post, we will discuss the main obstacles that usually stand in the way of common folks and what are the most important aspects one should focus on if he wants to secure top rankings and master this thing called – SEO.
As a Digital Marketing mentor and SEO expert over the last 5 years, I’ve faced ups and downs with my ongoing SEO projects for clients and while mentoring companies as part of my SEO Coaching services.
From my own personal experience I can categorize the 3 most common mistakes people usually make as such:
Lack of Patience
People find it hard to understand that it takes time to see any movement in Google’s ranking while monitoring their site. you’ve set up your site properly, done your researches, inserted some quality content and even bought some decent links but than… nada, nothing happens. you don’t see any movement or organic traffic coming your way.
Google has its own timing for deciding if your site is worth the top places in your respective business category. it calculates over 200+ factors to determine what exactly you’re trying to accomplish with your site and then compares those factors against thousands of other companies whos basically trying to do the same thing. obviously this process takes time. just like the Philadelphia 76ers, i would recommend trusting to process and keep on working on improving your website as much as possible.
Most people give up after a couple of weeks and lose any faith in SEO. perhaps they are used to the fast pace of modern PPC but as we know people naturally looking for instant gratification. sometimes results in SEO can appear after a couple of months even a full year in some cases, its really varies from different categories and the competitiveness of the niche. always keeps in mind that SEO is sort of like the game of chess; It is a long-term strategic game.
Multiple Web Tools to Master
In the field of SEO, there are many systems and online tools a true professional should get to know. the field is competitive and new developments pop-up every other week with the promise of instant results or life-changing outcomes. it is super easy to buy some fancy web tools that you’ll barely use in the future, not only that those tools cost a lot of cash every new tool will take a good amount of hours to learn.
I would recommend focusing on the 3 most important tools for anyone who wants to really become an SEO expert:
– Ahrefs: This amazing tool is the swiss-army knife for any SEO expert. it can help with almost anything related to SEO, from conducting keywords and competition research to figuring out new topics for content, analyzing domains, and even monitoring your rankings. the tool contains a lot of amazing features that can help you and yes, it will take some time to know them all but this one is totally worth it if you’re serious about SEO. it is worth mentioning this tool costs money but it is extremely essential to any SEO operation.
Google Analytics: The main tool for tracking traffic and user behavior on your website, before advancing to other fancy paid tools make sure you fully master this must-know tool that will help you be on top of anything that happens inside your website.
Using google analytics will assist you better understand how to focus your time and energy on the important things like, what content to create, which countries provide you the best traffic, what are the most engaging pages on your site and over 1000+ different reports and customization options. make sure to hop over to the free official google analytics Academy and learn more about this free web tool.
– Google Search Console: Another free and perhaps, the most important tool for any site owner whos doing some SEO. this tool is basically how you as a site owner directly connect with Google, letting them know on any changes; a new page on the site, new category, new language you’ve added, an error that occurs on your site.
After implementing and approving your site on google search console you will be able to figure out your top positions for free, how google maps out your website, which keywords are visible on the search engines and more. if your site is not approved via Search console you’re basically non-existent in search results, so dedicate some time to properly get to know this system. you can start here.
As mentioned above, it is important for you to manage your online presence using Google My Business.
Messy & Unorganized Work Routine
The last mistake to avoid on our list is quite common among site owners – They simply do not have a proper checklist of steps to follow. they jump around from task to task spending unnecessary money on content, links or slick widgets. in the world of SEO, we usually refer to it as an “optimization checklist” a number of small yet effective actions that are beneficial for your website.
It can be a checklist for keywords research, for setting up a blog post the right way, a checklist for backlinks outreach, or more. basically any simple list of assignments that will help you automate some of the many tasks we as SEO people have to deal with
A quick Google search will show you exactly what I’m talking about. always make sure to sort out the most important tasks you should perform on your website. most checklists will give you a decent starting point on how to maximize your time and money while working on your site. make sure to separate the different aspects of the operation and it will be easier for you to understand what SEO tasks really can help you succeed.