Why Your Business Should Print with Aqueous Ink

Printing with aqueous ink

When it comes to marketing your business, only the highest quality products will do. You only have one chance to make a first impression, so you want to get it right.

If you handle your marketing materials in-house, it’s essential that you have the right tools to create an eye-catching product. Using aqueous ink for your printing needs can make all the difference.

Here’s what you need to know about printing with aqueous ink.

What is Aqueous Ink?

Aqueous ink is water-based ink (hence the name) that’s free of harmful chemicals. Unlike other water-based inks, the pigment in aqueous ink is suspended within the liquid and sits on top of the printed materials rather than being absorbed.

Aqueous ink is primarily used for wide-format printing and is ideal for posters and large displays. 

Benefits of Using Aqueous Ink

With so many different types of ink available, why does aqueous stand apart? Here are some of the many benefits of using aqueous ink for your business printing needs.

Has High Lightfastness

Aqueous ink is known for its lightfastness. In other words, it can withstand exposure to light without the risk of fading quickly. However, it’s important to note that UV rays can impact the ink without extra protection added.

It’s this trait that makes aqueous ink perfect for indoor prints and posters.

Eco-Friendly

As this ink is water-based and free of harmful solvents, it’s far more eco-friendly than many inks on the market. The lack of harmful chemicals also means that you can print in-house without having a health risk or having to install a costly specialized ventilation system in the printing area (source: https://www.needham-ink.com/wide-format-inks/aqueous-inks/). 

Using aqueous ink is sustainable for both the environment and your budget.

Odor-Free

One of the side-effects of using solvent-based ink is the strong chemical odor that comes with the printing process— this is one of the reasons why a ventilation system is required. 

With aqueous ink, there is no odor during printing or on the end product.

Scratch Resistant

Have you ever printed something in color, then accidentally scratched it and had to start over? When you use aqueous ink, this doesn’t happen. As a result, you reduce the time and money spent on trying to get your prints just right.

Generally Water Resistant

Another benefit of aqueous ink is that it’s generally water-resistant, as the particles sit on top of the paper rather than being diluted. While it absorbs to an extent, it doesn’t dissolve the same way that other inks do.

When you use ink that dissolves into the paper, it’s more likely to blur and streak when it gets hit with a splash of water.

Tips for Printing with Aqueous Ink

There are pros and cons to everything. By handling aqueous ink properly and knowing its flaws, you can put measures in place to work around them. Here are some helpful tips for printing with this type of ink.

Add Sun Protection

As previously mentioned, aqueous ink is susceptible to UV rays. Fortunately, there are protective measures you can put in place to prevent fading.

If you’re printing something that will be displayed in a window or outside, consider adding a UV-protectant layer or lamination to keep your colors fresh.

Work with a Reputable Distributor

Don’t just buy your aqueous ink from a large chain store; find a reputable distributor who knows the nuances of the product and can offer service and assistance. 

They’ll be able to help you get the most out of your aqueous ink or suggest alternative ideas for specialty projects.

Aqueous ink is versatile and lasting, making it a must-have product for businesses that handle their marketing materials in-house. The fact that this product is eco-friendly and cost-effective will go a long way to improving your overall business success.

Adam Hansen