Why Your Australian E-Commerce Website Needs an App

E-commerce is becoming more and more popular in Australia, with an increasing number of people starting their own e-commerce websites. Whether you’re selling vehicle parts, baby clothes, makeup, or anything else, there’s bound to be a market for it online. And, it’s becoming easier than ever to start your own e-commerce website. With several platforms now allowing you to start your own successful selling site even if you have no coding skills or experience, it’s a great choice of business or for making some extra money on the side. However, e-commerce websites are taking over the internet – so how can you make yours stand out from the crowd? An app can help – here are some of the best reasons to develop an app for your e-commerce store.

1 Increase Sales

There’s no denying that purchasing items on an app is more convenient when you’re using a smartphone or a tablet. And, with an increasing number of Australians now using their mobile devices for online shopping, taking your brand into the mobile app market definitely makes sense. When your customers have an app that they can use to browse your products and make purchases when they are on the go, they will be more likely to buy and make repeat purchases, too. Check out these Melbourne app developers to help you get started with your mobile Australian e-commerce store today.

2 Increase Marketing

Having an app for your e-commerce website is a great way to improve your marketing reach and boost your campaigns. Push notifications are a great way to keep your customers up to date with the latest products, deals, discounts, and updates from your brand. Since push notifications go straight through to the recipient’s smartphone or tablet, you can be sure that they’re going to see it – with a much better response rate than marketing emails. And all customers need to do is click on the notification to be taken straight through to the app, encouraging further purchases. Plus, don’t forget that simply having the app there on their phone or tablet is a regular reminder of your brand in the first place.

3 Boost Customer Satisfaction

When it comes to selling products online, customer satisfaction should be a top priority. After all, with so many different brands to choose from when it comes to online shopping, a customer who isn’t completely satisfied with the service that they receive is simply going to look elsewhere. Providing your customers with an app will boost satisfaction. An app that’s easy to use, provides customers with the option to save products to come back to later, and keeps them up to date with the latest updates from your brand will boost the user experience overall and keep your shoppers satisfied with the service that you’re providing to them.

4 Be a Modern Brand

Today’s customers expect the brands that they shop with to be modern and current. Although you may not be able to keep up with some of the biggest global names in e-commerce, making the effort to keep up with trends and stay at the forefront of the industry will make a good impression on your customers. And, having a mobile application is definitely an indication that your brand is modern and up to date. Not only will this help you with aspects such as marketing and customer satisfaction as mentioned earlier, but it may also help to boost both your reputation and trust amongst customers. After all, customers are more likely to put their trust in brands that are up to date and show that they care about modern expectations.

5 Encourage Customer Engagement

When it comes to keeping your customers satisfied and encouraging repeat purchases, customer engagement is key. A mobile app can create a significant improvement in customer engagement compared to a mobile-friendly website alone. A mobile app allows you to collect more data on individual customers, which gives you more to work with when it comes to providing them with suggestions and sending notifications relevant to them and their needs. As a result, your customers will be more engaged with your brand, which will help improve satisfaction levels and create a strong relationship between you and your customers, leading to improved loyalty and better word of mouth marketing.

6 Location Based Services

Last but not least, when your customers enable location services with your app, this allows you to send them push notifications and suggestions based on where they are. This is a great idea if you also have physical stores in major cities like Melbourne, Brisbane, and Sydney, in addition to selling online, as it allows you to send notifications to them when they are close to or enter a store. You can also use location-based services to alert customers of new stores near them. For online-only retailers, location-based services can be useful for sending customers suggestions based on where they are, for example, about holiday shipping cut-offs to customers who live the furthest from your distribution centre.

When it comes to e-commerce, a mobile app can seriously boost your brand!

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.