Ultimate Guide on Starting a New Essential Oils Business

The history of essential oil usage goes back almost as far as anyone can tell. The Egyptians are believed to have used it as far back as 4500 BC, and cave paintings indicate they were popular even in prehistoric times. But having such a long history doesn’t make essential oils irrelevant today. In fact, even though they’ve always been around, they re-emerged in popularity some time in the 1970s. 

Today, essential oils are not just thought of as a hoax or a passing fad. There’s actually a lot of valid data and research to back up the claims of efficacy. What that could mean for the budding entrepreneur is that there’s a place in commerce for many more businesses relating to the. It also means that the market is big enough to make a substantial amount of money. All it takes is a willingness to learn and a little hard work. Following this guide will help you get started.

Find a good supplier

The first step in any business is to find the right supplier for the product you wish to sell. This is especially true with something like essential oils, where people will be applying them to their bodies and using them for health. Locate a reputable wholesale bulk essential oils supplier like Visagenics that will offer you a pure and consistent product you can be proud to sell. They manufacture quality essential oils using their own proprietary filtration process. They’re 100 percent pure, therapeutic-grade so you can feel safe selling them to your customers. 

Decide where to sell them

Once you’ve located your product, you’ll need to decide where to sell it. If you want to sell online, you can set up a store on an ecommerce platform, such as Shopify, or you can simply sell from your own website using a plugin. 

But you don’t have to do business online if you prefer in-person sales. Many people simply want another product to add to their brick-and-mortar establishment, such as a retail store or salon. Either method you choose can be effective as long as you know how to run your business properly.

Advertise

No matter how good your product is, it won’t sell if no one knows where to find it. Luckily, today, marketing is easier than ever, and in many cases, it’s totally free. You can take out paid ads online or in local newspapers, but it’s usually more effective to use social media. 

As of 2018, almost three billion people use social media worldwide, and that number continues to grow every year. In fact, you probably can’t think of very many people you know who don’t have at least one social media profile. So, advertising your essential oils business there just makes sense.

Serve your customers well

Good customer service is the cornerstone of any good business model. Not only does it keep them coming back, but it also makes them want to tell their friends about you. Since word of mouth advertising accounts for about six trillion dollars of yearly consumer spending, this is a tactic that can’t be ignored. 

Good customer service isn’t just about being nice and answering questions, though. This is obviously important for your business, but there are many other things you can do to drive loyalty. For example, with essential oils, you could host classes or trainings on using them. Many people are fascinated with the many attributes of the product and enjoy learning more. You can also consider hosting giveaways or offering incentives to your repeat customers. These types of activities, in addition to selling a quality product, will help ensure the continued growth of your business.

Adam Torkildson