Tips on How To Take Best Pictures of Your Escape Room
All escape room owners out there….this article is for you.
What do you think is the first thing any customer does when they first land up on your website?
It is not the text, the description, or the reviews that are on your website. They visit your gallery tab to look for the photos of the rooms, themes, etc.
Many of you must have skipped this section by thinking about how the photos may affect your business.
But the right photos can make or break the decision of your customer whether they want to make a booking with your escape room or not.
This is why a well-chosen photo, along with a relevant and engaging description, can entice a prospective customer to choose your room above others.
Here are some points I tell you that I notice before I place my booking with any particular Escape Room.
- Photos featuring your regular customers having fun.
It helps your new customers to imagine themselves in that environment.
Take photos of your clients looking around the room, actively searching for clues, etc.
You can also feature your players in theme-based costumes, interacting with props or co-players. This helps people to imagine the vibe inside the room conveying them the excitement.
Photos are the visual representation that captures the attention of the viewer looking at it.
Also do not forget to feature players who remained the most active and engaged inside the room. This boosts the confidence of the players.
For instance, the escape room perth has captured the reactions of their customers inside their escape room pretty well.
Similarly, Sydney escape rooms have captured raw reactions in the photos of their player wearing their VR set. Even they put a video to showcase their players’ excitement while they play the game.
When you look at those published photos and videos you get the vibe.
- Real, high-quality images taken within your escape room are the best option.
The quality of decorations and presentation is rising as the escape room industry grows and evolves, and shooting images on your phone will most likely not suffice. Invest in high-quality photographs to earn the client’s trust.
You may think that revealing your actual decorations will “ruin the surprise” or “destroy the mystique” for the gamers. I vehemently disagree.
Even a non-revealing photo of a little design detail related to the room’s backstory will look better than a stock photo.
A random image will not create a lasting impact on the viewer, or simply does not look authentic.
- Photos must trigger an emotional response.
We all agree that we pick up things based on our emotions.
The perfect escape room images must elicit an emotional response in the viewer, which will result in more views and bookings.
Fear, excitement, laughing, and astonishment are the easiest to target. The images must tell a story.
It may be sufficient to shoot a high-quality photograph if you have an appealing set design.
The purpose isn’t always to promote the goods, but rather to trigger the feeling of a person who participates in your escape room, which is the ultimate goal of the entertainment industry.
Concluding this article on a note that presentation is the utmost key to increase the conversions of your business.
Get the right shots and use them for advertising purposes on your websites and on different platforms.