Tips on how to start selling online

Online selling has been consistently rising over the past few years, thanks to the increasing digital advancement across the globe. One of the best advantages of an ecommerce business is that you are able to sell beyond the borders of your state, country, or even across your continent.

In simple terms, once you launch your online business, virtually everyone in the world is a potential customer, and you can reach them without literally leaving your desk. But how do you start? Read through this post to get helpful tips on how to start selling online.

1.      Design an ecommerce strategy.

The first step of having success in online selling is to have an ecommerce strategy and stick to it. This includes the sales channel to use; for instance, will you sell through the website only, or do you have a physical store?

Also, you will need to decide on the type of products to stock. Are you into selling a single product, or you intend to have multiple products?

2.      Choose the ideal ecommerce software for your business.

There are several website options you can select from, but it is important to go for the most appropriate one for your business. Ensure you understand how you will pay and accept payments online.

As a start-up, it is best to start with basic off-the-shelf ecommerce shop templates, like the ones you can get from Shopify, SquareSpace, or BigCommerce. These online shop systems will ensure you get everything you need easily and quickly, so you can concentrate on your marketing efforts.

3.      Think cross-device when setting up.

Consumers consider browsing the internet on their mobile as being effective as other platforms. So you can’t assume this fact.

Ensure that you’re offering the best customer experience across different platforms, devices, and even your physical store, if you operate any. Learn the ropes of good communication skills, and if you got employees, take them through different employee training programs to sharpen their skills.

4.      Invest more in online customer service.

The common characteristic of every successful online entrepreneur is that they strive to give their clients the best services possible. This does not necessarily mean having sweet-talking people over the phone; it goes beyond that by ensuring customers’ needs are given the first priority.

Make customer onboarding to the checkout stage easy and seamless, always be ready to offer help and answer their concerns on time, and ensure the payment method fits everyone.

5.      Have a spectacular delivery system.

If you get the delivery system correct, you will probably boost your conversion rates and get repeat purchases.

The right delivery system entails everything from the services you offer and the prices you charge to what is entailed in the package and the packaging methods. Investing some good money and thought is vital to get the delivery right for your clients.

6.      Encourage both first-time buyers and repeat purchases.

To succeed in online selling, you need to move people from not knowing the business to making the first website visit, enquiring, making the first order, and buying repeatedly. Many people focus on first-time orders and fail to nurture them to become repeat clients, but do not be like them.

Employ the best customer service skills to ensure that the first-time buyer becomes a repeat customer. There are also various tools that can help in each stage of the customer journey and encourage repeat purchases.

7.      Build a reputable and trusted online brand.

The current online customers are pretty shrewd. The same way you wouldn’t buy food from a dirty, run-down van on the roadside is how today’s online shoppers won’t buy from a business website they don’t trust.

As an online entrepreneur, you need to build trust with your online customers through exceptional customer service and consistency. This is a very challenging course that needs consistency because it is hard to build trust but very easy to lose it.

8.      Keep tweaking and optimizing your online shopping efforts.

Nothing in business is always finished, regardless of the business type. In different ways, everything is always in test mode. Therefore, you need to have a policy of regularly optimizing your shopping experience and efforts.

Identify areas that are not performing well in the business and improve them. Once you are done with it, go to the next and repeat the same.


Online selling is one of the fast-rising business models among millennials. It opens the door to a local and international customer base without traveling or leaving your desk.

And while it may seem challenging to start, applying the tips discussed in the post will give you a better and stronger footing. Follow them to get success in your ecommerce journey.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.