The Cornerstones of Digital Marketing for Small Businesses
Marketing has undergone significant changes over the past few decades. In the past, businesses used to market by focusing on print ads. This might include flyers placed around town, billboards, and ads taken out in the local paper. Then, marketing evolved and focused on radio spots and TV commercials. Now, when people look for products and services, they tend to turn to the internet. Digital marketing has become one of the most powerful tools for small and medium businesses. There are a few cornerstones of digital marketing that all companies should know.
One of the focuses of digital marketing is website design. There is a saying that there is never a second chance to make a first impression. For prospective customers, the company’s website is typically their first interaction with the business. Therefore, it is critical to make sure the website shows the company in the best light possible. This means trying to come up with eye-catching logos that will instantly grab the attention of visitors. This also entails developing a website design that is intuitive and easy to follow. When businesses take the time to work with Lilo web design professionals they will end up with a website that is attractive to potential clients.
The next cornerstone of digital marketing is search engine optimization (SEO). For those who might not know, this is the practice of making websites attractive to search engines. When someone enters a string of words into a search engine, that search engine is going to scour the internet for the most relevant results. Then, the user is going to click on a result that is toward the top of the rankings. It is critical for businesses to make sure they land somewhere on the first page, preferably at the top. SEO is all about positioning words, phrases, and graphics to be attractive to these search engines. A strong SEO campaign can dramatically increase a company’s visibility.
Finally, social media is another major part of digital marketing campaigns today. There are hundreds of millions of people who use social media on a regular basis. Some of the most popular social media platforms include Facebook, Twitter, Instagram, and Snapchat. LinkedIn can be particularly useful for B2B companies. Social media is unique because it allows businesses to interact with potential customers on a personal level. Better yet, it is usually free to create a profile. Social media can be used to communicate information on sales, disseminate facts on new products, and elicit feedback from customers. Therefore, digital marketing campaigns for small businesses must use social media. It is one of the most powerful marketing tools out there today.
Digital marketing has become the focus of advertising campaigns today. In many ways, digital marketing levels the playing field for small and medium businesses that are competing against large corporations. The companies that are best able to use digital marketing are going to survive in the modern era.
Whether you’re learning how to start a candle business or looking to grow your current business, digital marketing is an excellent path for a lifetime of growth and opportunity.