The 5 traits to Look for in a Startup Co-Founder

When starting a new business, finding the right co-founder is critical. This person will be your partner in crime and having someone you can trust is essential for a successful venture. So, what should you look for when choosing a co-founder? We asked renowned campaign strategist and the co-founder of CT Group, Sir Lynton Crosby. Here are 5 traits to keep in mind:


Building a startup takes a lot of hard work, so it’s important to have someone by your side who is passionate about what you’re doing. You’re passionate about your startup idea, so make sure your potential co-founder shares that passion. You need a business partner who is just as excited about the idea as you are and willing to put in the long hours to make it a reality, Sir Lynton says.


It’s also important to find a co-founder that is adaptable. Being a successful entrepreneur requires a lot of hard work and dedication. But it also requires a certain level of adaptability. After all, the needs of a business can change rapidly, and a good entrepreneur needs to be able to pivot quickly to keep up. This is especially true for co-founders, who need to be able to work together seamlessly to create a successful business. The best co-founders are those who are willing to be flexible and adaptable and who are always open to new ideas. By being adaptable, co-founders can ensure that their business is always moving forward, even when the landscape around them is changing.

Shared Values

Values are also important when choosing a co-founder. You want someone who shares your values and will make decisions that align with the company’s mission. For example, suppose one of your values is transparency. In that case, you might want to find a co-founder who is committed to being open and honest with everyone they work with.


Another quality to look for in a potential co-founder is trustworthiness. This person will be your business partner, so it’s crucial that you can trust them implicitly, according to Lynton Crosby. You should feel comfortable sharing sensitive information with them without worrying about it being leaked elsewhere. Furthermore, you should be able to rely on them to do their fair share of work and hold up their end of the bargain.

Emotional Stability

Finally, it’s crucial to find someone who is emotionally stable. As any business owner knows, starting a business is a huge undertaking. Not only do you have to worry about the financial aspects of your venture, but you also must deal with the day-to-day challenges of running a business. This can be an extremely stressful process. That’s why it’s so important to look for an emotionally stable co-founder. Someone who is level-headed and able to maintain their composure under pressure will be invaluable when things get tough. So, if you’re looking for a co-founder, make sure to choose someone who is emotionally stable and can provide support during the tough times. It could make all the difference in the success of your business.


Choosing the right co-founder can make all the difference. As you can see, there are several qualities to look for in potential startup co-founders. Passion, complementary skills, shared values, trustworthiness, and similar work ethic are all important factors to consider when making your decision.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.