Telling a Real Estate Story Through Video

If a picture is worth a thousand words, what is a video worth? Gone are the days where simply tacking a few blurry photos onto a listing or promo website would do enough to entice visitors. Now, if you want to stand out from the competition and truly market your property to the best of your abilities, you need to make sure you’re telling a story. What better way to do so than through a video that captures the essence of your property?


The effect of emotions


If you were deciding between two different brands that made similar products, would you choose the one that didn’t do much to market itself or the one that really made you feel something? Most people would choose the latter. An emotional pull has a powerful effect. Now apply that to your real estate. What speaks more to your audience? A few tidy photos of a vacant apartment or a video that shows off the amenities, community, and vibe of the building?


While supplementing your marketing efforts with photography is always a benefit to your end users, videos almost always have an advantage when it comes to emotional pull and that always elusive “wow factor.” If you’re using video of your real estate property effectively, you’re telling a story about the lifestyle of the people who inhabit it. Whether that translates to the type of person your ideal tenant is or the type of person your ideal tenant wants to be, they’re equally powerful.


The hard facts


If appealing to emotion isn’t reason enough to invest in quality video storytelling for your property, the statistics behind the prevalence of video should be. It’s estimated that videos attached to emails increase click-through rates by 200 to 300 percent and that, where social media is concerned, video content gains upwards of 1,200 percent more shares than your average text or photo post. That’s a lot more reach for your money.


Whether you’re snagging footage of the neighborhood and its friendly residents or you’re interviewing a long-term tenant for their sterling review of your property, it’s bound to resonate more with your audience than the text-based alternative. Prospective tenants will appreciate the more in-depth look at your property and you’re much less likely to see unmotivated applicants than you would with simple photography alone.


A helping hand


While it may be tempting to just whip out your smartphone and record a brief walkthrough of your property, think about the message that conveys to your audience. Does it make your property look cheap in any way? Is the smartphone footage too blurry to leave a lasting impression? Does it come across in any way unprofessional? If you answered yes to any of those questions, it’s in your best interest to reach out to expert videographers, like those at 929 Media.


If you’re ready to invest in quality real estate video production, look no further. From developing your narrative to filming, through the editing process and beyond, a production company specializes in helping you tell the right story about your property through the transcendent media of film. It’s the best way to showcase your property in a thoughtful, professional way. With real estate competition always increasing, if you want to give yourself an advantage over the competition, it’s well worth investing in video production. It has the potential to raise your asking price and increase your property’s curb appeal faster than you might suspect.


It’s time to get more serious about marketing, especially in the real estate sphere. If you’re ready to tell a story and truly engage your audience, contact a production company to learn more about their services and how they can transform your marketing efforts from a standard photo gallery to a moving, breathing story told on film.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.